Senior Social Media Manager, Developer Community

Responsibilities

Guide & Execute Snowflake’s Developer Social Media Strategy

• Craft the strategy and lead the execution of our developer social media presence, inclusive of platform mix and editorial strategy
• Drive the development of integrated social plans for key Snowflake moments (i.e., new feature releases, open source contributions, technical events) with sustained storytelling in mind
• Collaborate with the developer relations and developer advocate team to align on priorities and co-creation opportunities to bring the collective work together across social
• Own the outcome by delivering insightful social monthly, quarterly and campaign-based reports that demonstrate our impact on the community and business

Concept, Manage & Execute Snowflake Developer Social Content

• Be a steward of the brand with the community experience in mind, inclusive of navigating and managing internal expectations around the social experience and best practices
• Bring new content ideas and franchises to the table to both drive awareness of and strong engagement with Snowflake’s key narratives and priorities
• Write, edit and publish everyday content across platforms in line with Snowflake’s narrative and developer voice
• Lead social creative direction, working collaboratively with our creative team and business partners to create socially-engaging assets
• Actively engage with the community to drive a true two-way exchange and nurture their connection to Snowflake

Lead and Execute our Paid Social Initiatives

• Develop paid strategies with clear KPIs in support of our key narratives and initiatives
• Create and execute paid social campaigns across platforms, inclusive of ad campaign set up and targeting and content promotion
• Lead reporting on the impact of our campaigns with the ability to distill learnings and insights for our varied internal audiences

Requirements

• 8-10+ years of experience in B2B technology social media, either in-house or with an agency
• Well-rounded social media marketing and/or social media communications experience – including owned, paid and earned strategies
• A strong love for social and emerging technology, including hands-on use of AI tools to enhance day-to-day work across content creation, trend analysis, experimentation, reporting, and workflow efficiency
• An experimental, test-and-learn orientation to create social success stories that will help drive greater investment
• Excellent written and verbal communication skills, with the ability to create compelling content in line with our narratives for various audiences across paid, earned, and owned channels
• A ‘Roll Up Your Sleeves and Get It Done’ attitude with a proven track record of managing multiple, high-priority projects from strategy to execution
• Strong strategic thinking, problem solving, technical, and analytical skills
• Superb organizational skills and keen attention to detail, while operating effectively in a rapidly growing, fast-paced environment
• Demonstrated ability to work collaboratively with cross-functional teams and build strong relationships
• Strong judgment, a knack for diplomacy, and the confidence to engage and build consensus with stakeholders
• BA/BS degree or equivalent experience