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System1

Senior Growth Strategist, Apps

Hands-on growth marketer who owns the full performance marketing stack for early-stage consumer apps, from launching paid campaigns and experiments to building attribution and scaling acquisition channels.

Los Angeles, CAGrowth MarketingOnsite5+ YOE
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About the role

What You'll Do

  • Build and execute go-to-market growth strategies for early-stage products
  • Identify, validate, and scale high-impact acquisition channels, audiences, and creative angles
  • Launch and manage campaigns across Search, GDN, Meta, TikTok, YouTube, Native, and other paid platforms
  • Develop and run structured experiments to test messaging, funnels, and targeting hypotheses
  • Work directly with engineers or code yourself to wire up analytics, attribution, and conversion tracking (e.g., GA4, Mobile Measurement Partners (MMPs), Amplitude, etc.)
  • Analyze performance data and rapidly iterate on creative, targeting, landing pages, and funnel flows
  • Create and manage short-form video ads and other creative assets that drive conversions
  • Frequently collaborate cross-functionally with leadership, product managers and engineering leads to align growth efforts with product evolution

What We’re Looking For

  • 5-7 years experience driving growth for early-stage consumer products or startups
  • Deep, hands-on experience owning performance and spend in at least one major buying platform (e.g., Meta, Google Ads, TikTok, or programmatic)
  • Deep understanding of ad platform mechanics across Search, GDN, Social, Video, and Native
  • Strong technical skills — comfortable working with tracking pixels, APIs, scripts, and analytics tools
  • Proven track record of taking a product from 0→1, finding breakout opportunities, and scaling them into meaningful revenue
  • Obsessed with experimentation and able to manage rapid test-and-learn cycles, sharing results with high levels of leadership across multiple products
  • Creative, analytical, and adaptable — able to move seamlessly from strategy to execution

What We Have To Offer

  • Competitive salary + bonus + equity
  • Generous PTO + 11 company holidays
  • Open sick time
  • 100% covered Medical, Dental, Vision for employees
  • 401k with match
  • Health & Dependent Care Flex Spending Account
  • Paid professional development
  • Leadership & growth opportunities
  • Virtual company and team building events

Skills

Performance MarketingGoogle AdsMeta AdsTiktok AdsGdnYoutube AdsGa4AmplitudeAttribution TrackingMmpsAnalyticsCampaign OptimizationA/B TestingConversion Rate OptimizationCreative Strategy

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