Senior Director, Head of Scaled Sales

Responsibilities

• Build a self-serve segmentation model that identifies the right customers for the right sales motion, maximizing cost efficiency, conversion, and speed through the funnel.
• Design and implement a highly efficient coverage model that introduces sales engagement at the optimal point in the customer journey.
• Partner closely with data science and sales analytics to develop and operationalize a data-driven targeting strategy.
• Work cross-functionally with marketing to deliver targeted campaigns to the right customers at the right time with the right message, improving take rates and product expansion.
• Define how AI should be deployed across the scaled sales motion to improve productivity and business outcomes, while making sound decisions about where human engagement adds the most value.
• Build and run a strong experimentation framework that enables rapid testing, learning, and iteration across segmentation, outreach, coverage, and conversion strategies.
• Establish clear operating rhythms, performance metrics, and diagnostic frameworks to understand business drivers and inform resourcing and investment decisions.
• Lead execution with a strong bias for action, using data to continuously improve funnel performance and scale a repeatable sales-assisted PLG motion.

Requirements

• 10+ years of experience in SaaS sales, revenue strategy, growth, or go-to-market leadership, including experience in scaled, high-velocity, or hybrid PLG and sales-assisted environments.
• Proven track record designing or scaling segmentation, coverage, or targeting models that improved conversion, efficiency, or expansion outcomes.
• Experience partnering closely with analytics, data science, marketing, and sales operations teams to translate insights into GTM execution.
• Strong analytical fluency with the ability to define success metrics, inspect performance, identify root causes, and make data-driven decisions.
• Demonstrated success building new programs, motions, or teams from the ground up in ambiguous, fast-changing environments.
• Experience designing and evaluating experimentation frameworks to test GTM hypotheses and improve business performance over time.
• Strong executive communication and cross-functional influence skills, with the ability to align stakeholders around new ways of working.

Preferred Qualifications

• Experience building or leading a PLG-assist or sales-assisted growth motion in a multi-product SaaS company.
• Experience applying AI or automation to improve sales productivity, targeting precision, or customer engagement outcomes.
• Background in both strategy and execution, with comfort moving between high-level GTM design and hands-on operational problem solving.
• Familiarity with customer lifecycle marketing, product signals, and expansion motions within self-serve or managed funnels.
• Experience in environments undergoing GTM transformation, including introducing new motions, redefining ownership boundaries, or building new operating models.