Senior Content Marketer
Senior IC content marketer building high-impact, original GTM content (research, video, frameworks) using AI tools to drive brand and revenue for a leading sales tech platform.
What you’ll do
- Develop a sharp content strategy aligned with business goals, working closely with PMM to understand customers, product, and revenue priorities
- Build high-impact content that inspires GTM operators and helps sales turn interest into revenue
- Create original research, video series, webinars, podcasts, and defining GTM frameworks
- Translate complex sales tech concepts and product features into engaging, digestible content
- Collaborate with Demand Gen, PMM, and Sales to support fast-moving campaigns
- Scale content production using AI tools (Claude required; AirOps, Tofu, Opus Clip a plus)
- Track performance metrics and optimize content output continuously
- Take creative risks and stand out with non-traditional formats
What you bring
- 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space (strong startup generalists with content expertise also considered)
- Full-funnel experience from brand-building to conversion-focused assets
- Deep knowledge of the evolving GTM landscape and ability to create timely, on-trend content
- Clear, crisp, engaging writing style that simplifies big ideas without jargon
- Highly creative with proven ability to produce original, thought-provoking, on-brand content across channels
- AI fluency beyond basic ChatGPT usage; comfortable with Claude and other cutting-edge tools
- Distribution-first mindset: think about how content spreads from day one, leverage networks and influencers
- Strong project management and organizational skills for both strategy and execution
- High agency with ability to execute independently and hold self/others to high standards
Bonus points
- Viral B2B content success (multiple instances)
- Prior PMM experience for product-focused content
Compensation & Benefits
- Equity; company bonus; 401(k); 10+ paid holidays, flex PTO, parental leave
- Employee assistance program, wellbeing benefits, global travel coverage
- Life/AD&D/STD/LTD insurance; FSA/HSA; medical, dental, vision benefits
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