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Social Media Manager

115k – 170kFoster City, CAHybrid5+ YOE
Summary

Own and execute Replit's social media strategy across X, TikTok, Instagram, LinkedIn, and Reddit. Drive brand awareness, user acquisition, and community engagement through content creation, rapid response, and performance tracking.

About the role

What You'll Do

  • Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
  • Execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
  • Be in the trenches of engagement, managing replies, quote tweets, and relationship-building with major accounts, builders, and media
  • Write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
  • Work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
  • Track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
  • Monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics

Required Skills & Experience

  • 5+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
  • Comfort operating in ambiguity and moving fast with imperfect information
  • AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; portfolio demonstrating voice, instincts, and results
  • Elite copywriting: concise, witty, well-timed; able to create memes without being cringe
  • Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics
  • Strong narrative instincts: know how to find the angle that makes people stop scrolling, and how to build on it over time
  • Genuine curiosity about agentic AI tools and hands-on experience using them to scale workflow
  • Experience managing rapid response and issues: dealt with social media crises and know how to stay calm and strategic under pressure

Bonus Qualifications

  • Short-form video creation and production experience
  • A meaningful social media following of your own
  • An active Replit builder — shipped something with the product
  • Existing relationships with AI influencers, journalists, podcasters, or community leaders
  • Experience at a B2C tech or early-stage startup

Benefits

  • Competitive Salary & Equity
  • 401(k) Program with a 4% match (US Only)
  • Health, Dental, Vision and Life Insurance
  • Short Term and Long Term Disability
  • Paid Parental, Medical, Caregiver Leave
  • Flexible Time Off (FTO) + Holidays
  • Commuter Benefits (In-Office Only)
  • Monthly Wellness Stipend
  • Autonomous Work Environment
  • In Office Set-Up Reimbursement (In-Office Only)
  • Quarterly Team Gatherings
  • In Office Amenities (In-Office Only)
Skills
Social Media MarketingX/TwitterTikTokInstagramLinkedInRedditCopywritingContent StrategyCommunity ManagementCrisis Management
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