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Sales Coordinator

60k – 90kNew York, NYSales EnablementOnsite1+ YOE
Summary

Supports the advisor sales pipeline by triaging inbound leads, conducting outreach, and maintaining CRM hygiene in HubSpot. Early-career role focused on sales operations and process improvement with exposure to AI/automation tools.

About the role

Key Responsibilities

  • Applicant review & prioritization: Evaluate inbound advisor applicants against defined criteria, triage and score leads, and surface the highest-quality prospects to the sales team.
  • Outbound prospecting: Conduct outreach to warm applicants via phone, email, and other channels to schedule 1:1 discovery calls with the sales team.
  • Pipeline support: Own the hygiene and movement of leads through our CRM (HubSpot), ensuring accurate stage tracking, timely follow-up, and clean data.
  • Process & tooling: Identify and inform workflow improvements using tools like HubSpot, Zapier, and AI-assisted tools (including Claude/Claude Code); experiment and automate.
  • Reporting: Track key activity metrics and surface patterns or flags to the sales team on a regular cadence.

Requirements

  • 1-2 years of experience in a sales, recruiting, operations, or customer-facing role (or a strong entry-level candidate with demonstrated hustle and tech savvy)
  • Confident, clear communicator—comfortable making calls to prospects and representing Fora professionally
  • Operationally minded, with strong attention to detail and a bias toward building systems over one-off solutions
  • Eagerness to learn and use new tools, including AI

Strongly Preferred

  • Prior experience with HubSpot or a similar CRM
  • Familiarity with sales development workflows (prospecting, pipeline management, outreach sequencing)
  • Exposure to AI tools or light coding/automation (e.g., Zapier, Claude, no-code platforms)
  • Interest in or knowledge of the travel industry

Compensation & Benefits

  • Indicative range of $60K–$90K + equity
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options
Skills
HubSpotCRMZapierAI toolsSales prospectingPipeline managementOutbound outreachReporting
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