Sales Enablement Specialist
Build and maintain sales playbooks, collateral, and enablement infrastructure (Gong, Highspot) to close the gap between sales strategy and field execution. Drive adoption, measure impact on pipeline and revenue, and collaborate cross-functionally with GTM, Product, and Marketing.
Responsibilities
Content Solutions & Field Support
- Collaborate with GTM, Product Management, and Product Marketing to build and refresh sales collateral that reflects latest positioning, products, and plays
- Build, launch, and maintain practical sales playbooks (discovery, objection handling, product launches) that reps use and managers use to upskill teams
- Gather feedback from GTM on play effectiveness and iterate as needed
- Document and update sales process Standard Operating Procedures (SOPs) within CMS to ensure a single, accurate source of truth
- Support inbound sales requests through Jira channel; rapidly execute on tactical asset requests and collaborate cross-functionally with Marketing and GTM Strategy
- Proactively dive into Gong and Salesforce data to flag best-practices across GTM org, then build and deploy targeted content fixes at scale
- Provide support to Strategy and Sales Ops teams in product launches and GTM initiatives as needed
Enablement Infrastructure
- Proactively identify ways to improve how Gong and Highspot are used by the field
- Communicate usage data and adoption gaps to GTM leadership with recommended solutions
- Act as primary administrator for CMS (Highspot), ensuring all internal and partner-facing resources (pitch decks, battle cards, templates, scripts) are accurate, up-to-date, and structured intuitively
- Maintain highly organized, clean framework of folders and call libraries within Gong so model behaviors and best practices are easily discoverable
- Maintain rigorous audit cadence for existing materials while prioritizing updates that solve identified sales quota gaps
Measurement & Feedback
- Own field feedback loops by running surveys, organizing shadowing logistics, and evaluating Highspot content usage data
- Partner with Enablement Team to guide strategic next steps
- Collaborate with Sales Operations team to monitor core sales data (win rates, quota attainment, deal velocity) to ensure enablement programs close performance gaps and drive revenue results
Qualifications
- 1–3 years of experience in sales enablement, training, or related role within sales
- Strong collaboration skills with Sales, Ops, and GTM teams
- Experience using enablement and training platforms (e.g., Sana, Gong, Highspot)
- Proven experience building core sales assets, including playbooks, call-scoring templates, and SOPs
- Strong service-oriented mindset with experience collaborating cross-functionally to track down up-to-date information across Marketing, Product, or Strategy teams
- Data-driven mindset; comfortable reporting enablement effectiveness
- Experience leveraging AI for automation and learning retention preferred
- Exceptional organizational and structural thinking; ability to organize messy folders and complex inputs into clear, navigable learning structures
- Prior experience in Sales or Account Management at a SaaS company preferred
What Success Looks Like
- Sales playbooks reflect from-the-field best practices and are actively used by managers as the objective baseline for team coaching
- CMS contains up-to-date product and market information and is the first stop for reps to get questions answered
- Enablement initiatives directly correlate with improved pipeline, conversion rates, and revenue growth
Compensation & Benefits
- Tier 1: $84K–$102K TTC
- Tier 2: $78K–$94K TTC
- Tier 3: $71K–$86K TTC
- Medical, Dental, and Vision Coverage: 100% of premiums covered for employee and all dependents
- Unlimited Flexible Time Off plus 12 company holidays, quarterly recharge days, and week-long holiday break
- Home Office Reimbursement for furniture, supplies, monthly home internet, and cell phone
- Health & Wellness Reimbursement for gym membership or qualifying expenses
- Generous parental and family leave, fertility benefits, employer-sponsored stipends
- 401k Plan
- Pre-IPO stock options
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