Product Marketing Manager

Responsibilities

Own ISV / SaaS Go-to-Market Strategy

• Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments.
• Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders).
• Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments.
• Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.

Drive Product Launches & Market Adoption

• Lead end-to-end go-to-market execution for new products, features, and enhancements.
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
• Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences.

Deeply Understand the ISV Ecosystem

• Serve as the in-house expert on ISV and SaaS buyer personas.
• Conduct market research to understand trends in embedded finance, developer tooling, PayFac models, and platform monetization.
• Monitor competitors and evolving market dynamics to refine NMI’s differentiation strategy.
• Translate ecosystem shifts into actionable messaging and strategic recommendations.

Build Sales & Channel Enablement

• Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, solution narratives and use cases.
• Help sales articulate technical value in commercial terms — and commercial value in technical credibility.
• Support lifecycle messaging that drives adoption, expansion, and retention among ISV partners.
• Partner with channel marketing to equip ISOs and reseller partners with compelling ISV-focused messaging.

Influence Product & Business Strategy

• Use competitive insight and customer research to influence product packaging, pricing, and positioning decisions.
• Build business cases to support new market opportunities.
• Drive alignment across product, engineering, and commercial teams around target segments and growth strategy.

Drive thought leadership and solution storytelling

• Synthesize customer and market insights into repeatable narratives and frameworks for internal and external use.
• Partner with content and comms to produce thought leadership (whitepapers, POVs, benchmark reports, keynote, webinars).
• Contribute to company and industry initiatives (webinars, events, analysts, partners).

Essential Skills and Experience

• 5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platforms.
• Direct experience marketing to ISVs, SaaS platforms, or developer ecosystems.
• Strong understanding of embedded platforms, APIs, SDKs, and product-led growth models.
• Proven success leading cross-functional product launches.
• Ability to translate complex technical concepts into compelling business value.
• Experience supporting both product-led and sales-assisted buying journeys.
• Strong storytelling, messaging, speaking and content development skills.
• Bachelor degree in Marketing or other related field, MBA a plus.

Preferred Skills and Experience

• Experience in payments technology, embedded finance, or PayFac ecosystems.
• Experience managing complex projects with multiple stakeholders.
• Experience with developer marketing principles and PLG motions.
• Experience in driving pricing and packaging strategy in SaaS environments.

Benefits

• Competitive compensation
• Flex PTO Policy
• Health, Dental and Vision Insurance
• Life, ADD, Short-term and Long-term Disability insurance
• 401k matching up to 4% after two months of service
• Flexible Spending Account
• 13 Paid Holidays
• Bonusly colleague reward
• Employee referral program
• Paid Parental Leave