Growth Marketing Manager
Drive pipeline and revenue growth through integrated multi-channel marketing programs, GEO optimization, audience development, and customer marketing for B2B SaaS. Requires 6+ years in growth/demand marketing with strong analytics and cross-functional collaboration skills.
Pipeline Generation
- Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.
- Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.
Campaign Strategy and Execution
- Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.
- Channels may include: Email marketing, Social media, Webinars, Events, Website, Content distribution, Customer marketing.
GEO and Organic Growth
- Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences.
- Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic.
Audience Development
- Grow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers.
- Support thought leadership, analyst visibility, influencer engagement, community initiatives, and audience expansion programs.
Reporting and Performance
- Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes.
- Turn insights into action and recommendations that improve results.
Customer Marketing
- Develop campaigns that support retention, expansion, advocacy, and customer engagement.
- Partner with Customer Success and Sales to strengthen relationships and identify growth opportunities.
What Success Looks Like
- Increase marketing-sourced pipeline
- Improve marketing-influenced revenue
- Expand GEO visibility and organic traffic
- Improve campaign conversion rates
- Increase webinar and event performance
- Grow audience engagement and market awareness
- Strengthen customer retention and expansion efforts
- Improve forecasting and marketing performance visibility
What We're Looking For
- 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
- Demonstrated success driving pipeline through multi-channel marketing programs
- Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
- Experience with marketing automation platforms, CRM systems, and campaign execution tools
- Strong project management skills and the ability to manage multiple initiatives simultaneously
- Excellent written communication skills across email, social, webinar, and campaign content
- Ability to work independently and operate with a high degree of ownership
- Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams
Bonus Points
- Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
- Familiarity with recruiting technology, talent intelligence, or HR technology
- Experience with GEO, SEO, content strategy, or thought leadership programs
- Experience supporting both net-new acquisition and customer expansion motions
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