Product Marketing
Owns product positioning, launches, and campaigns for AI search products targeting developers and enterprise buyers. Crafts narratives, creates technical content like blogs and demos, and collaborates with product/sales teams for maximum impact.
What You'll Do
- Own product positioning — translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives
- Lead GTM strategy for product launches - coordinating across product, eng, sales, and marketing to ensure maximum impact
- Run campaigns across digital, social, and brand channels — plan and execute launches that land and create momentum, especially on X and LinkedIn
- Create high-quality content — technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences
- Brand development — from billboards to viral campaigns, architect the moves that turn Exa into a household name.
- Collaborate closely with Product to prioritize feature development based on market insight, and ensure new features are packaged with clear value propositions to ICPs and buyer personas.
- Plan product-centric sessions and demos for events and conferences, showcasing Exa's latest innovations to the developer community and enterprise prospects
What We're Looking For
- Experience in product marketing for technical products — you know how to market to developers and technical buyers
- You've launched products and run campaigns end-to-end, from identifying ICPs and positioning to content and launch execution
- Taste — you know what great looks like and you hold yourself to that standard
- Technical storytelling - the ability to turn complex concepts into narratives that resonate
- Experience creating content for technical and enterprise audiences (blogs, demos, one-pagers, videos, podcasts)
- You use AI tools to accelerate your own work and you're comfortable in conversations with technical stakeholders
- Comfortable with ambiguity, fast-moving priorities, and building from scratch
- Strong communicator who earns trust with senior stakeholders across product, research, and sales
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