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Product Marketing

120k – 220kSan Francisco, CAProduct MarketingOnsite
Summary

Owns product positioning, launches, and campaigns for AI search products targeting developers and enterprise buyers. Crafts narratives, creates technical content like blogs and demos, and collaborates with product/sales teams for maximum impact.

About the role

What You'll Do

  • Own product positioning — translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives
  • Lead GTM strategy for product launches - coordinating across product, eng, sales, and marketing to ensure maximum impact
  • Run campaigns across digital, social, and brand channels — plan and execute launches that land and create momentum, especially on X and LinkedIn
  • Create high-quality content — technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences
  • Brand development — from billboards to viral campaigns, architect the moves that turn Exa into a household name.
  • Collaborate closely with Product to prioritize feature development based on market insight, and ensure new features are packaged with clear value propositions to ICPs and buyer personas.
  • Plan product-centric sessions and demos for events and conferences, showcasing Exa's latest innovations to the developer community and enterprise prospects

What We're Looking For

  • Experience in product marketing for technical products — you know how to market to developers and technical buyers
  • You've launched products and run campaigns end-to-end, from identifying ICPs and positioning to content and launch execution
  • Taste — you know what great looks like and you hold yourself to that standard
  • Technical storytelling - the ability to turn complex concepts into narratives that resonate
  • Experience creating content for technical and enterprise audiences (blogs, demos, one-pagers, videos, podcasts)
  • You use AI tools to accelerate your own work and you're comfortable in conversations with technical stakeholders
  • Comfortable with ambiguity, fast-moving priorities, and building from scratch
  • Strong communicator who earns trust with senior stakeholders across product, research, and sales
Skills
Product PositioningGTM StrategyContent CreationTechnical StorytellingAI ToolsCampaign ManagementBlog PostsProduct DemosPodcastsSocial Media (X, LinkedIn)Event PlanningBuyer Personas
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