Principal Product Marketing Manager
Leads product marketing for Postman features, crafting messaging and content for developers and platform engineers, driving launches, awareness, and adoption. Requires 8+ years in product marketing with SaaS/developer tools experience.
What You’ll Do
- Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
- Work with engineering teams to distill key functionality and benefits into customer facing value messaging
- Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas)
- Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
- Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
- Support Postman events, third party trade shows and other events to help showcase our products to attendees
About You
- 8+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
- Experience in software, SaaS, Developer Tools, or DevOps
- Experience building product positioning and messaging
- Experience with customer segmentation, profiling, and targeting
Bonus Points
- Direct experience with developers, and audiences that build applications
- Experience crafting engaging content for developers
- Comfortable marketing to technical leaders
- Familiarity with Postman API Platform
Compensation: The reasonably estimated base salary for this role ranges from $250,000 - $300,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.
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