Integrated Marketing Manager
Lead development and execution of multi-channel marketing campaigns driving awareness, engagement, and conversion for OpenAI's products across consumer, enterprise, and developer audiences.
Responsibilities
- Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plans that align with business goals and span paid, owned and earned channels
- Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis
- Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work
- Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact
Requirements
- 12+ years of experience in marketing and advertising agencies with at least 3 years in an integrated or campaign-focused role
- Proven success managing cross-channel campaigns across digital, social, email, paid media, and events
- Strong understanding of content marketing, customer journey mapping, and excellent project management skills
- Proficiency across channels, including TV, OOH, social, content, performance marketing, and events
- Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts
- Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics
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