Product Marketing Manager
Own go-to-market strategy and positioning for Benchling's scientific infrastructure platform, including data connectivity, automation, APIs, and developer tools. Drive launches, enablement, and revenue impact for enterprise B2B SaaS in life sciences.
Responsibilities
Market strategy & positioning
- Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone.
- Elevate automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning.
Messaging that converts
- Translate technically complex capabilities — event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments — into sharp messaging that drives understanding and adoption.
GTM execution
- Own launches end-to-end across Platform, Ecosystem, and Automation and Analytics products.
- Coordinate across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact.
Revenue impact
- Develop quarterly and annual plans with clear metrics.
- Partner with Product on roadmap prioritization and with Sales on expansion plays.
Enablement that sticks
- Build and execute enablement assets that give Sales and Solutions teams the confidence to win competitive deals.
Voice of the market
- Be the internal expert on the competitive landscape, buyer pain points, and emerging trends spanning developer platform, scientific data management, lab automation systems, scientific analysis software, and AI in R&D.
- Feed insights back into the product.
Industry presence
- Represent Benchling at conferences and industry events.
- Support strategic customer conversations in pre-sales settings alongside Product and Sales.
Requirements
- 6+ years in product marketing, with a track record of owning GTM for enterprise B2B SaaS companies.
- Exceptional storyteller with technical acumen.
- GTM operator with experience running launches at scale, building enablement programs, and marketing work that moved pipeline and revenue.
- Life sciences curiosity.
- Bachelor's or advanced degree in a technical field.
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