Principal Product Marketing Manager

What You’ll Accomplish

Define the AI + Omnichannel Narrative

• Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value.
• Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels.
• Create a cohesive narrative that connects product innovation to real customer outcomes and business impact.

Lead Omnichannel Storytelling at Scale

• Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels.
• Ensure consistency and clarity of messaging across a complex, multi-product ecosystem.
• Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events).

Lead Strategic Go-to-Market

• Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation.
• Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution.
• Influence product direction by bringing market, competitive, and customer insights into roadmap discussions.

Drive Alignment at the Executive Level

• Partner with senior leadership to define and align on product marketing strategy and narrative direction.
• Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market.
• Serve as a trusted advisor on messaging for high-visibility initiatives.

Inform Strategy with Market Insight

• Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy.
• Continuously refine narratives based on performance, feedback, and evolving market dynamics.

Your Expertise

• 8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products.
• Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms).
• Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels.
• Exceptional storyteller who can simplify complex concepts without losing depth or credibility.
• Strong executive presence and communication skills, with experience influencing cross-functional stakeholders.
• Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales.
• Experience mentoring others and raising the bar for product marketing craft.

Compensation (US): Base salary $130,000 - $170,000 annually + equity + benefits.