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Mochi Health

Performance Marketing Manager

As a Performance Marketing Manager, you will own paid acquisition strategy, execution, and optimization across various platforms. You will manage a multi-million dollar budget, build creative testing frameworks, and partner with data and product teams to achieve growth targets.

San Francisco, CAPerformance MarketingOnsite5+ YOE
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About the role

What You’ll Do:

  • Own end-to-end campaign strategy, execution, and optimization across Google Ads (Search, Shopping, PMax), Meta, TikTok, Snapchat, Pinterest, and Reddit
  • Manage and allocate a multi-million dollar paid media budget with a clear focus on CAC, ROAS, LTV, and blended payback periods
  • Build and maintain a structured creative testing framework - briefing UGC, static, and video assets with hypotheses-driven A/B tests
  • Develop channel-level reporting dashboards and surface performance insights to leadership
  • Partner with the data team to build attribution models, audience segmentation, and incrementality testing frameworks
  • Lead audience strategy including lookalikes, retargeting, exclusions, and first-party data activation (CRM, pixel, CAPI)
  • Identify emerging platforms, placements, and formats - run pilots with clear success criteria before scaling
  • Collaborate with creative, product, and lifecycle teams to align messaging with full-funnel campaigns

What We’re Looking For:

  • 5+ years of hands-on paid media experience, with at least 2 years managing a 7-figure monthly budget.
  • Proven track record of scaling DTC, SaaS, or consumer brands with measurable CAC and ROAS improvements
  • Deep expertise in Google Ads (Search, PMax, Shopping) and Meta Ads Manager - platform certifications a plus
  • Hands-on experience running TikTok, Snapchat, Pinterest, and Reddit campaigns at scale.
  • Strong analytical skills - comfortable in Google Analytics, Looker, or similar BI tools.
  • Solid understanding of MMP platforms ( AppsFlyer or similar) and multi-touch attribution
  • Comfortable operating independently and managing external agencies or freelancers as needed

Nice to Have

  • Experience in performance marketing for health, wellness, or subscription-based products
  • Prior experience running paid campaigns in a healthcare or digital health environment — familiarity with HIPAA-conscious ad practices, compliant audience targeting, and healthcare-specific creative restrictions is a strong plus
  • Familiarity with affiliate or influencer performance channels alongside paid social
  • Knowledge of programmatic media buying (DSPs, SPO concepts)
  • Experience using AI-assisted creative tools or ad copy generators in a structured testing workflow

Benefits:

  • Medical/Dental/Vision Insurance Company
  • Paid Life Insurance
  • 401k with Company matching
  • 24 days of PTO and 14 paid company holidays
  • Generous tech stipend
  • Team lunches to facilitate bonding and connection
  • Emphasis on Wellness: Group activities, mindfulness exercises, physical exercise
  • Frequent office hangouts and meetups outside of work

Skills

Google AdsMeta Ads ManagerTikTokSnapchatPinterestRedditGoogle AnalyticsLookerAppsflyerCRM

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