Media Manager, Strategy and Planning
Support planning, execution, and measurement of offline media campaigns. Partner with channel leads and agencies on full-funnel campaigns, trackers, reporting, and test-and-learn initiatives. Requires 4+ years in media planning or buying.
Responsibilities
- Support execution of full-funnel media campaigns in partnership with the Director and channel leads
- Assist in building and updating campaign plans, calendars, and pacing trackers to help monitor performance against core business and media KPIs
- Coordinate with agencies and vendors on campaign setup, trafficking, and reporting to ensure plans are executed accurately
- Support MMM and attribution workflows by gathering, organizing, and QA’ing inputs (e.g., spend, flights, HDYHAU, mail drops) and sharing with Analytics and external partners
- Assist in maintaining reporting and dashboards that track offline performance, test results, and key learnings across channels
- Help translate campaign and measurement outputs into clear summaries and takeaways for the broader media team
- Support the execution and tracking of tests across creative, audiences, formats, and partners, including documenting hypotheses, results, and learnings
- Partner with Growth, Brand, and MarTech to ensure offline campaigns are aligned with digital and owned experiences (e.g., landing pages, enrollment flows)
- Prepare regular updates, trackers, and readouts to share campaign performance and insights with the team
Requirements
- 4+ years of experience in media planning, buying, or campaign execution
- Experience supporting campaign planning and execution, including working with agencies or vendors
- Familiarity with measurement concepts such as attribution, incrementality, or MMM, with an interest in learning how these are applied in media planning
- Strong analytical skills and proficiency in Excel/Google Sheets; comfortable working with data and maintaining trackers or reports
- Clear communication and collaboration skills, with the ability to work effectively across teams and stakeholders
- A detail-oriented, organized approach—you’re comfortable managing multiple workstreams and ensuring campaigns and data are accurate
Compensation and Benefits
- Base salary from $83,000 to $145,000
- Eligible for bonus, competitive equity package, and benefits
- 401k match plus medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide paid days off
- Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
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