Marketing Scientist
Senior individual contributor driving advertising measurement strategy for OpenAI Ads. Applies rigorous experimentation, attribution, and MMM to prove and improve advertiser performance while building scalable tools and programs.
Responsibilities
- Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
- Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other relevant methodologies.
- Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices.
- Collaborate across Product, Engineering, Data Science, and Partnerships to translate advertiser needs into durable measurement capabilities.
- Work effectively with measurement partners and industry stakeholders to support advertiser adoption and strengthen trust in OpenAI Ads.
- Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency, and responsible interpretation.
Requirements
- 10+ years of deep expertise in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
- Hands-on senior individual contributor who works directly with large datasets using SQL, Python or R, and AI-enabled analytical workflows.
- Trusted client advisor who can navigate sophisticated advertiser questions, measurement discrepancies, and executive conversations with clarity and sound judgment.
- Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
- Experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements.
- Experience partnering with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities.
- Ability to translate complex statistical concepts into practical decisions for both technical and non-technical audiences.
- Ability to thrive in fast-paced, high-ambiguity environments and influence across teams without relying on formal authority.
- Deep commitment to privacy-forward, trustworthy measurement that helps advertisers understand, prove, and improve media performance.
Product Marketing Leader, Gusto Core Products
Lead go-to-market strategy and execution for Gusto's core payroll, time & attendance, contractors, and HR products. Own portfolio-level positioning, messaging, and cross-functional alignment while managing a team of product marketers.
Senior Product Marketing Manager, Upmarket
Own GTM strategy and positioning for the upmarket segment, building the motion from scratch. Partner across Product, Sales, and Marketing to define ICP, enable sales, and influence roadmap decisions.
Senior Manager, Brand Marketing
Own brand marketing strategy and integrated campaigns at a high-growth AI company. Scale top-of-funnel channels from pilot to revenue driver and build measurement frameworks connecting awareness to pipeline.
B2B Marketing Director
Drive enterprise pipeline growth through demand generation, targeted account engagement, and experiential marketing. Own campaigns that generate qualified pipeline and accelerate opportunities, partnering closely with sales to deliver measurable revenue impact.