Product Marketing Leader, Gusto Core Products
Lead go-to-market strategy and execution for Gusto's core payroll, time & attendance, contractors, and HR products. Own portfolio-level positioning, messaging, and cross-functional alignment while managing a team of product marketers.
What You’ll Do
Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market.
Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
Lead & Grow a High-Impact Team: Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.
Drive Cross-Functional Alignment & Accountability: Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives.
Own Performance & Optimization: Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.
Requirements
- 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
- Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
- Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
- Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
Nice-to-Haves
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business
Compensation & Benefits
All full-time employees receive competitive base pay, benefits, and equity (RSUs). Cash compensation targeted at:
- $190,000 - $235,000/yr in Denver & most remote locations
- $220,000 - $280,000/yr for San Francisco & New York
- CAD 175,000-230,000 for Toronto
Final offer amounts are determined by multiple factors including candidate experience and expertise.
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