Senior Manager, Brand Marketing

What You'll Do

• Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition
• Execute fully integrated campaigns that flow from the first ad impression through landing pages, email nurture, and sales talk tracks, ensuring top-of-funnel bets don't stop at awareness
• Define how AI gets embedded into the brand marketing motion at a systems level, designing workflows for research, creative iteration, and performance analysis that make the function faster without sacrificing quality
• Establish measurement frameworks for brand success, tracking incrementality, lift, and business impact across channels including offline and broad-reach tactics
• Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment decisions with data
• Brief, iterate with, and push the Creative and Brand teams toward breakthrough work that authentically represents GlossGenius to the service business owners we're trying to reach

What We're Looking For

• 6+ years of integrated brand marketing experience at high-growth companies, with a track record of scaling top-of-funnel channels and connecting brand awareness to measurable pipeline and revenue impact
• You have already built AI-powered workflows that changed how a brand or marketing function operates, with a clear point of view on which tools and systems produce meaningfully better output rather than just faster output
• Proven experience owning high-ambiguity initiatives from scratch, with a track record of making calls on channel strategy and investment without waiting for the path to be fully defined
• Deep expertise in at least two to three top-of-funnel channels such as podcast advertising, OOH, CTV, influencer partnerships, or experiential, with experience taking channels from test to scale
• Experience building and implementing measurement frameworks for offline or broad-reach channels, including incrementality testing and lift studies
• Comfortable shifting between hands-on execution and high-level strategic decision-making depending on what the work requires
• Experience bringing AI products to market or differentiating them in a crowded landscape is a plus, as is prior experience at companies that scaled from $20M to $500M ARR

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody

The base salary for this role is between $170,000–$205,000 + equity + benefits.