Marketing Content Manager
Owns end-to-end content lifecycle including website copy, ad creative, email campaigns, blogs, and sales materials for a network security SaaS company. Requires 5+ years B2B content marketing experience, exceptional writing skills, and ability to simplify technical concepts.
Key Responsibilities
Website Copy
- Own and continuously optimize all copy across forwardnetworks.com, including homepage, product pages, solution pages, and landing pages.
- Partner with design and web teams to craft messaging that converts visitors into pipeline.
- Conduct SEO research and incorporate keywords naturally to drive organic traffic.
- Keep copy up to date as products evolve, new features launch, and positioning shifts.
Advertising & Paid Media
- Write compelling ad copy for paid search (Google Ads), LinkedIn, display, and retargeting campaigns.
- Develop multiple creative variants for A/B testing; analyze results and iterate quickly.
- Partner with demand generation to align ad messaging with campaign themes and funnel stage.
- Ensure consistency of voice and messaging across all paid channels.
Email Marketing Campaigns
- Write all email copy for nurture sequences, product announcements, event promotions, and newsletters.
- Craft subject lines and preview text that drive strong open rates.
- Collaborate with Marketing Operations to segment audiences and personalize messaging.
- Monitor email performance (open rates, CTRs, conversions) and use data to sharpen future copy.
Blog & Thought Leadership
- Develop and maintain a content calendar for the Forward Networks blog, aligning with product launches, industry trends, and SEO goals.
- Write and edit long-form posts on topics including network digital twins, AI-driven network management, cybersecurity, and multi-cloud operations.
- Interview internal SMEs (engineers, product managers, executives) to surface insights and translate technical depth into accessible narratives.
- Source, brief, and edit contributions from guest authors and industry analysts.
Additional Content & Collateral
- Write copy for sales enablement materials including one-pagers, pitch decks, battlecards, and case study summaries.
- Contribute messaging to event materials, conference presentations, and webinar content.
- Support social media content strategy with copy for LinkedIn, X/Twitter, and other channels.
- Develop customer-facing release notes, product announcements, and in-app messaging as needed.
Brand Voice & Content Strategy
- Serve as the guardian of Forward Networks' brand voice — ensuring consistency, clarity, and impact across every channel.
- Build and maintain a company style guide and messaging framework.
- Stay current on competitive messaging, industry language, and emerging trends in enterprise networking and cybersecurity.
- Collaborate closely with Product Marketing, Demand Generation, Design, and Sales to ensure alignment across all content.
Qualifications
Required
- 5+ years of B2B content marketing or copywriting experience, ideally in enterprise SaaS or cybersecurity/networking.
- Exceptional writing and editing skills — you can write a punchy headline and a 2,000-word technical blog with equal confidence.
- Demonstrated experience writing across multiple formats: web copy, email, ads, long-form content, and sales materials.
- Ability to understand and synthesize complex technical concepts and communicate them clearly to a non-technical audience.
- Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
- Experience collaborating with design, product marketing, and demand gen teams.
- Comfort using analytics to measure content performance and inform strategy.
Nice to Have
- Familiarity with networking, cybersecurity, or cloud infrastructure concepts.
- Experience with SEO tools (Semrush, Ahrefs, Clearscope, or similar).
- Experience with marketing automation platforms (HubSpot, Marketo, Pardot).
- Background writing for technical audiences including network engineers, IT leaders, or CISOs.
- Content design/layout skills in Adobe Creative Cloud product suite.
What We Offer
- Competitive salary and equity in a high-growth, Series D company.
- Comprehensive health, dental, and vision benefits.
- Flexible hybrid work environment based out of Santa Clara, CA.
- Opportunity to own and shape the brand voice of a category-defining platform.
- A collaborative, low-ego team that values craft, curiosity, and clear thinking.
- Regular exposure to cutting-edge technology and a customer base that includes some of the world's largest enterprises.
Base Salary Range: $140,000 – $190,000 per year
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