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Kalshi

Linear/Streaming Lead

Leads national and streaming TV strategy for Kalshi's prediction markets, owning media buying, campaign optimization, vendor negotiations, and performance analysis across linear TV and CTV/OTT to drive customer acquisition. Requires 5-10+ years TV/media buying experience, media math expertise, and bachelor's degree.

170k – 250kNew York, NYPerformance MarketingOnsite5+ YOE
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About the role

Key Responsibilities

Media Strategy & Buying

  • Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
  • Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition

Market & Audience Analysis

  • Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
  • Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments

Campaign Execution & Optimization

  • Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
  • Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI

Vendor & Network Relationships

  • Build and maintain strong relationships with networks, stations, DSPs, and media partners
  • Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency

Cross-Functional Collaboration

  • Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
  • Work with analytics teams to interpret results and translate insights into actionable next-steps

Performance Reporting & Insights

  • Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
  • Translate campaign performance into clear insights for senior leadership

Budget Management

  • Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
  • Ensure campaigns deliver within budget while meeting efficiency targets

Testing & Innovation

  • Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
  • Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts

Qualifications

  • 5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
  • Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
  • Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
  • Established relationships with networks, stations, and media vendors a strong plus
  • Proven experience optimizing campaigns based on data and measurable KPIs
  • Excellent negotiation skills, analytical thinking, and attention to detail
  • Ability to thrive in a fast-paced, experimentation-heavy environment
  • Bachelor’s degree required; relevant marketing, advertising, or communications background preferred

Compensation

  • Salary Range: $170,000 to $250,000 plus equity

Skills

Linear TvCtvOttMedia BuyingTv MeasurementMmmMtaIncrementalityAudience AnalysisReach/FrequencyNegotiationDspMedia MathAttributionRoas

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