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Lifecycle Marketing Associate

Responsible for strategy and execution of lifecycle campaigns across email, push, and in-app messaging for a mobile rewards app to drive retention and engagement.

Chicago, ILProduct MarketingOnsite2+ YOE
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About the role

Responsibilities

  • Execute multi-channel campaigns (email, push, IAM, content cards) in Braze, using both drag-and-drop tools and Braze Liquid
  • Set up A/B tests, analyze performance, and recommend optimizations to impact retention and engagement
  • Collaborate with creative teams to ensure campaigns are accurate, on-brand, and visually engaging
  • Develop automated lifecycle campaigns, triggered messaging, and personalized customer journeys through segmentation

Requirements

  • 2+ years of lifecycle marketing experience, ideally at a consumer app
  • Hands on Braze Experience - Canvas builder, segmentation, and event-based triggers
  • Data-driven mindset with interest in performance analysis and optimization
  • Creative, resourceful problem-solver with an entrepreneurial approach
  • Highly organized, detail-oriented, and able to manage deadlines and cross-team workflows
  • Flexible and adaptable in fast-paced environments

Nice-to-Haves

  • Familiarity with HTML/CSS
  • Experience using AI tools like Claude

Skills

BrazeEmail MarketingPush NotificationsIn-App MessagingA/B TestingSegmentationLifecycle MarketingHTMLCSS

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