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Head of Growth / Demand Gen

Leads enterprise demand generation strategy, building predictable pipeline through channel expansion, funnel optimization, and hands-on campaign execution. Partners cross-functionally with sales and product teams, focusing on analytics-driven growth for technical audiences.

180k – 200kSan Francisco, CAGrowth MarketingHybrid

About the role

What You’ll Do

  • Enterprise Demand Generation: Design, execute, and optimize AllSpice’s end-to-end demand generation strategy in support of pipeline and revenue goals.
  • Predictable Pipeline: Deliver consistent, scalable inbound and outbound pipeline with clear accountability for quality, velocity, and performance.
  • Funnel Optimization: Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion.
  • Channel Expansion: Establish and scale at least two additional, repeatable pipeline channels beyond existing core motions.
  • Experimentation & Analytics: Implement strong experimentation frameworks and funnel analytics to inform channel mix, conversion, and efficiency.
  • Hands-On Execution: Roll up your sleeves to launch campaigns, run tests, and iterate quickly based on results.
  • Cross-Functional Partnership: Work closely with Product Marketing, Sales, and Product & Engineering to align demand efforts with revenue outcomes.

What We’re Looking For

  • Proven experience owning enterprise demand generation, with a track record of building predictable, repeatable pipeline.
  • Strong experimentation mindset: You test deliberately, learn quickly, and apply insights to improve results (“no same mistake twice”).
  • Comfortable operating end-to-end, from strategy through hands-on execution.
  • Highly analytical; able to diagnose funnel performance and translate data into action.
  • Bias toward action; you get things done in ambiguous, early-stage environments.
  • Highly organized, with a high bar for quality and attention to detail.
  • Open to leading and developing a small team, including setting expectations and driving performance.
  • Experience marketing to technical audiences (e.g., engineers, developers) or a demonstrated ability and genuine desire to learn quickly and engage deeply with a technical product and buyer.

Bonus Points

  • Able / willing to lead and developing a small team, including setting expectations and driving performance.
  • Background in developer tools, infrastructure, or bottoms-up SaaS is a plus.

Benefits

  • Competitive salary and equity
  • Top-tier health, dental, and vision insurance plans
  • Flexible PTO and remote work policy
  • Home + in-office equipment stipends
  • Annual company-wide off-sites and GTM team retreat
  • An opportunity to make a meaningful impact at a fast-growing company alongside a smart, supportive, and motivated team

Skills

Demand GenerationPipeline ManagementFunnel AnalyticsExperimentation FrameworksLead NurturingOutbound MarketingInbound MarketingSales EnablementGo-to-Market StrategyMarketing Automation

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