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Warp

Head of Demand Generation

Own top-of-funnel pipeline creation for a Series B AI-native HR platform. Run paid acquisition, website conversion, and lifecycle programs to feed a growing sales team.

New York, NYGrowth MarketingOnsite6+ YOE
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About the role

What you'll do

  • Own pipeline creation as a number. Marketing-sourced qualified pipeline is your scoreboard, at 3-4x coverage on the bookings target.
  • Run paid acquisition across channels with a real bar for CAC and payback.
  • Own website conversion: traffic to demo, the funnel math, and the experiments that move it.
  • Build lifecycle and nurture programs that turn inbound interest into qualified demos.
  • Partner with sales and RevOps on attribution, routing, and the handoff that decides whether a lead becomes revenue.
  • Build the demand gen function as spend scales post-Series B.

What we're looking for

  • 6+ years in demand gen or growth marketing at a B2B SaaS company, including scaling pipeline through a growth stage.
  • You think in funnels and own a number. You can tie spend to pipeline to revenue.
  • Hands-on operator who can run the channels yourself now and hire as you grow.
  • Strong partnership instincts with sales. You measure yourself on revenue, not leads.

Nice to Have

  • Experience marketing to founders, finance, or people and ops buyers.
  • Fintech, HR tech, or developer-adjacent background.

Skills

Demand GenerationGrowth MarketingPaid AcquisitionB2B Saas MarketingPipeline GenerationWebsite Conversion OptimizationLifecycle MarketingMarketing AttributionSales PartnershipFunnel Analysis

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