GTM Lead

Responsibilities

• Own GTM strategy and execution: Define and execute the GTM approach for driving leads through non-traditional channels — community partnerships, platform integrations, BD, grassroots activations, member evangelism, and more.
• Run a portfolio of channel bets: Run a portfolio of bets across different channel types and product surfaces. Be comfortable killing what doesn't work and doubling down on what does. Examples include: travel Facebook group activations, Reddit community partnerships, HR benefits placements, alumni network partnerships, women's professional network activations, ERG outreach, and AI-assisted outreach motions.
• Ship hands-on: Build outreach sequences, run partnership conversations, craft messaging, launch experiments, and iterate in real-time.
• Build repeatable playbooks: Codify what works into scalable, repeatable motions — positioning, outreach frameworks, activation flows, partner kits.
• Develop sharp positioning: Craft segment-specific messaging that resonates in each channel and community context.
• Stay close to the ground: Talk to members and partners regularly and translate insights into actionable recommendations for Product and Marketing.
• Build the team over time: Define org needs and hire/lead the team as the motion scales.

Requirements

• 6–8 years experience in GTM, growth, partnerships, or community-driven acquisition — ideally in consumer marketplace, membership, or network-based products.
• Proven track record building new growth channels from scratch (not just optimizing existing ones) — you've taken a bet from zero to a repeatable motion.
• Scrappy and self-directed: Don't wait for permission or perfect information. Figure it out, ship fast, and iterate.
• Fungible across channel types: Comfortable context-switching between community partnerships, BD, content plays, grassroots activations, and product-assisted growth.
• Strong positioning instincts: Know how to make something resonate with a specific audience and adapt messaging across segments and contexts.
• Grit and follow-through: Grind through the messy middle to find what works and scale it.
• Good judgment and prioritization: Manage a portfolio of bets and make clear tradeoffs.
• High cross-functional influence: Lead through alignment across Product, Marketing, Ops, and Data without direct authority.
• Strong writing and communication: Turn messy inputs into clear positioning, crisp outreach, and aligned execution.
• Deep member and community empathy: Understand trust, belonging, and social proof to convert community energy into growth.

Benefits

• Competitive cash compensation and equity
• Comprehensive health benefits
• Flexible time off, plus 12 paid holidays per year
• 21 credits per year to stay in Kindred homes
• $4,000 annual travel stipend
• Remote-first and remote-flexible work environment
• Regular team and company offsites