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Growth

Owns Artisan's growth strategy from acquisition to expansion, scaling from $7M to $25M+ ARR via performance marketing, SEO, PLG, brand building, and data-driven experimentation. Requires 2+ years in growth/marketing with creative, gritty mindset.

San Francisco, CANew York, NYGrowth MarketingOnsite2+ YOE

About the role

Responsibilities

  • Own the full growth strategy across paid, organic, brand, and product-led motions.
  • Scale inbound demand through performance marketing, SEO, lifecycle marketing, virality loops, and bold stunts.
  • Build and optimize funnels across web, product, and sales hand-off; instrument every step and improve with data.
  • Design onboarding flows, paywall moments, and in-product upsell and expansion paths to drive PLG adoption.
  • Turn Artisan into a cult brand; architect viral campaigns, UGC loops, and social dominance across LinkedIn, X, and beyond.
  • Build the growth model, own the dashboards, and run continuous experiments across every channel.

Requirements

  • 2+ years of experience in growth, marketing, or a similar role.
  • Creative, out-of-the-box thinker who enjoys testing unconventional ideas.
  • High grit and hunger — willing to work hard and take ownership.
  • Comfortable operating in ambiguity and building from zero.
  • Strong communicator who can work directly with leadership.

Skills

SEOPerformance MarketingLifecycle MarketingGrowth StrategyFunnel OptimizationProduct-Led GrowthAnalyticsDashboardsA/B TestingViral CampaignsUgc

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