Head of EMEA Marketing
Leads Cognition’s end-to-end EMEA marketing strategy across brand, demand generation, events, ABM, and partner programs. Requires 5–10 years of enterprise B2B GTM experience, strong partner-marketing expertise, and the ability to communicate technical AI products to enterprise and developer audiences.
About the job
Responsibilities
- Own EMEA marketing end-to-end, including brand presence, demand generation, partner marketing, events, and customer case studies.
- Adapt global marketing programs and build local initiatives where needed.
- Partner with EMEA sales and account teams to align marketing activity with pipeline priorities and target accounts.
- Own vertical account-based marketing (ABM) strategy and run targeted, customer-outcome-focused campaigns.
- Localize positioning and messaging for the EMEA market in partnership with product marketing.
- Lead the EMEA events strategy, including owned events and third-party sponsorships.
- Build and manage the EMEA partner marketing motion with resellers, systems integrators, global systems integrators, and platform partners.
- Develop joint go-to-market programs, including co-branded campaigns, partner-led events, solution briefs, and field enablement.
- Track and report regional pipeline contribution and marketing performance.
Requirements
- 5–10 years of experience in enterprise B2B go-to-market, including meaningful EMEA marketing experience.
- Fluent in English and able to operate credibly across different cultures and market nuances.
- Experience across demand generation, field marketing, partner marketing, and events.
- Experience building and executing partner marketing programs with resellers, systems integrators, global systems integrators, and platform alliances.
- Strong operational skills and the ability to build in an ambiguous environment.
- Ability to translate complex technical products, including AI and developer tools, into messaging for enterprise buyers and technical audiences.
- Collaborative, low-ego working style.
Nice-to-haves
- Experience in developer tools, AI/ML, or engineering productivity platforms.
- Experience at a company combining services and products, such as one with forward-deployed engineers, professional services, or solutions engineering.
- Existing relationships with key EMEA systems integrators and resellers.
Skills
B2B Marketing, Demand Generation, Field Marketing, Partner Marketing, Account-Based Marketing, Event Marketing, Product Marketing, Go-to-Market Strategy, Pipeline Management, Developer Tools, Artificial Intelligence, Machine Learning, Systems Integrators
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