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DatadogDatadogNew York, NY

Customer Marketing Manager

Drive customer advocacy programs at Datadog by sourcing stories, building advocate portfolios, and creating marketing assets. Requires 4+ years in B2B customer marketing and proficiency with Salesforce and analytics tools.

94k – 125k
Hybrid4+ YOEProduct Marketing

About the role

What You'll Do

  • Source and track opportunities to promote customer wins by working with cross-functional partners across product marketing, partner marketing, sales, customer success, marketing operations, demand generation, and more
  • Track and report on program performance, including participation rates, customer reception, content output, and influenced pipeline and closed deals
  • Build a portfolio of customer advocates through online and in-person engagements to source strong stories and promotional opportunities
  • Interview customers and product leaders — in-person and on camera — to produce customer marketing assets, like case studies, video testimonials, promotional quotes, and slides
  • Design, deliver, and continuously optimize programs and incentive strategies that attract customers to participate in advocacy activities
  • Lead programs that drive high-quality customer reviews to peer review sites such as Gartner Peer Insights, G2, and TrustRadius
  • Influence how the broader team operates by modeling best practices, championing process improvements, and driving adoption of AI tools and cross-team efficiencies

Who You Are

  • 4+ years of experience in customer marketing and/or advocacy for a B2B technology company
  • Exceptional communication (verbal and written) and interpersonal skills, capable of building strong relationships with customers and internal teams
  • Proficient in CRM and business analytics tools, like Salesforce, Metabase, and Tableau
  • Excellent organizational skills and the ability to manage multiple projects simultaneously
  • Bachelor’s degree in Marketing, Business, Communications, or a related field

Benefits and Growth

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Product training to develop an in-depth understanding of our product and space
  • Best in breed onboarding
  • Internal mentor and buddy program cross-departmentally
  • Friendly and inclusive workplace culture

Skills

SalesforceMetabaseTableauCRMBusiness AnalyticsCustomer MarketingAdvocacy ProgramsCase StudiesVideo TestimonialsProgram Management

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