Field Marketing Manager

Responsibilities

• Support Snowflake’s demand generation and sales goals through regional field events.
• Research, plan and maintain the Snowflake online calendar of events including Snowflake-driven physical and virtual event series, and regional hospitality field events.
• End-to-end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing.
• Collaborate with the Alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events.
• Maintain direct alignment with sales leaders and sales teams in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy.
• Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment.
• Manage and maintain regional field marketing budget.
• Report on regional event campaign ROI and performance.
• Plan and execute events within budget.
• Develop creative campaigns and approaches to solve regional challenges.
• Set goals and define metrics for each event including targeted lead flow.
• Schedule and execute on consistent sales outreach/bi-weekly meetings.
• Manage internal field and events communication between sales and marketing.
• Support strategic industry events through logistics planning.
• Represent Snowflake to counterparts at partners, vendors, and outside vendors.
• Maintain email/slack responsivity rate within a 24-hour time period.

Requirements

• Knowledge of using marketing tools like Marketo, Salesforce, Wordpress.
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps).
• Bachelor’s Degree in Marketing, Communications, or similar field.
• General verbal and written communication skills.
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations.
• Strong project management, time management, and execution skills.
• Embodies strong organizational skills, ability to anticipate the needs of sales.
• Ability to maintain an optimistic, approachable, and self-starter attitude.
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week.
• Must be legally authorized to work in the United States without restriction.