Generative Engine Optimization (GEO) Manager

Responsibilities

• Define and run a repeatable GEO measurement framework across priority queries and personas, tracking Inclusion Rate, Narrative Fidelity, and Generative Share of Voice
• Maintain prompt and query libraries and a testing cadence across LLM surfaces
• Evaluate how Teleport is retrieved and described in AI outputs, identify coverage and framing gaps, and translate findings into prioritized, testable actions
• Monitor the technical architecture of our martech stack for GEO opportunities and blockers, and eliminate the speed bumps that interfere with GEO effectiveness
• Partner with Corporate Marketing on site structure, clarity, and referenceable content for retrievability
• Partner with Product Marketing to reinforce precise, durable concepts across product language and documentation, and to increase citation-quality assets in owned channels
• Partner with Demand Generation to align distribution to high-value narratives and extend GEO-optimized content into channels that influence retrieval
• Identify and prioritize high-authority sources influencing LLM outputs, and expand Teleport’s presence across third-party publications, structured knowledge formats, and durable referenceable assets
• Drive placement of Teleport’s ideas and data in sources that shape AI retrieval

Requirements

• GEO and AI discovery expertise: Demonstrated experience improving visibility in AI-driven or search-mediated discovery, with a working understanding of how LLMs retrieve, synthesize, and represent information
• Modern SEO and search foundation: Strong technical SEO background covering structure, linking, indexation, and entity clarity, with a track record of driving measurable outcomes through content and structural changes
• Measurement and systems orientation: Define metrics, run experiments, and operationalize insights; build repeatable workflows that connect data to action
• Cross-functional execution: Operate fluidly across web, product marketing, and demand generation; experience managing external agencies and contractors required
• Content and narrative judgment: Translate complex technical concepts into clear, durable language and maintain message integrity
• Third-party authority strategy: Experience leveraging earned media, technical publications, and structured references to improve discoverability
• Written communication: Produce clear measurement plans, technical documentation, and project updates in written form
• AI-native workflow: Actively use AI tools to accelerate work, integrating AI into production workflow for testing, analysis, content evaluation, and execution