Growth Content Marketing Manager

SEO/AEO/GEO Strategy and Execution

• Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and backlink strategy to content briefs.
• Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals.
• Establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling content gaps, structuring for entity recognition and FAQ schema.
• Partner with web and data teams to optimize site architecture, page speed, crawlability, and schema markup.
• Monitor competitor organic share and SERP shifts monthly.

Growth Marketing Creative Strategy

• Own the end-to-end monthly creative brief process, segmenting by campaign, strategy, audience, value pillars, and asset specs across Meta, TikTok, LinkedIn, and Google.
• Serve as the executional creative lead for all paid media channels, coordinating handoffs to comms, creative, and the agency.
• Write sharp, persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants.
• Own the monthly creative performance readout and a forward-looking paid content innovation plan, tracking hooks, formats, and concepts that drive highest CTR and downstream conversion.
• Document upcoming creative hypotheses with expected outcomes.

Content and Website Calendar

• Develop and manage Bevi's website content calendar across blog posts, product pages, and vertical market pages, grounded in keyword strategy and mapped to buyer personas.
• Treat each target vertical as its own content experiment, maintaining a running view of organic coverage, keyword gaps, content performance, and conversion rate.
• Act as the hands-on lead for emerging owned and earned channels including Reddit, X, Threads, Bluesky, and YouTube.

Analytics and Organic Visibility

• Own organic search analytics and reporting, delivering a monthly performance report connecting organic touchpoints to pipeline in Salesforce (scroll depth, form fill rate, time-on-page, downstream conversion to demo booked).
• Track and report on paid landing page and email program performance.
• Contribute organic, paid content, and lifecycle hypotheses to the Master Growth Experiment Tracker.

Requirements

• Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years spanning creative strategy and hands-on execution.
• Measurable impact on pipeline through content, paid creative, SEO, and/or lifecycle email.
• Bachelor's degree in Marketing, Communications or a related field preferred.
• Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform.
• Familiarity with paid social creative tools across Meta, LinkedIn, TikTok, and Google.
• Demonstrated ability to write high-performing copy across channels and formats.
• Analytical mindset comfortable reading performance data and translating into creative and content decisions.
• Strong written and verbal communication skills.
• Proven ability to work cross-functionally in a fast-moving environment.
• Ability to be in the office at least 2 days per week (Boston, MA).

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer.
• 401(k) with company match.
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave.
• Generous fully paid parental leave for both birth parents and non-birth parents.
• Fully employer paid disability and life insurances.
• Wellness and fitness reimbursements.
• Monthly stipends for cell phone use and commuting costs.
• Onsite snacks, weekly catered lunch.