Lifecycle Marketing Manager

Responsibilities

• Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
• Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
• Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
• Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
• Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
• Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
• 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
• Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
• Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

Preferred Qualifications

• Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry.
• Experience using customer data platforms such as Hightouch to build and activate audiences.
• Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs.
• Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency.
• Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight.