Growth Marketing Manager, ABM

What You’ll Do

ABM Leadership & Execution

• Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for tier 1 and strategic accounts
• Partner with Sales to define account tiering and segmentation, prioritization models, buying group and persona mapping, and engagement frameworks
• Build multi-touch, multi-channel ABM programs aligned to buyer journeys, including personalized content, digital ads, outreach sequences, and event strategies
• Develop segment and account intelligence to inform personalization of marketing messaging and sales motions
• Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities
• Orchestrate coordinated account engagement across Marketing and Sales via daily execution, weekly planning, and monthly reporting and optimization

Campaign Execution, Orchestration & Optimization

• Lead multi-channel digital strategy and execution
• Own full‑funnel digital campaign execution across email, paid media, retargeting, owned social, third‑party programs, webinars, events, and landing pages
• Personally build and launch campaigns, creating and repurposing assets, landing pages, workflows, and engagement journeys directly in HubSpot and supporting tools
• Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights
• Partner with Growth and Community to drive targeted campaigns (email + paid) to increase dinner and event attendance
• Build and execute event-based nurture journeys
• Design and operationalize a “no lead left behind” lifecycle program to ensure every contact is intelligently nurtured, scored, and activated
• Build and scale email into a core growth channel, including newsletters and product updates, lead acquisition and nurture sequences, campaign-driven and behavioral lifecycle programs, and webinar promotion

CRM & Marketing Systems Ownership

• Ensure the CRM is a clean, reliable source of truth for the business
• Partner closely with RevOps to improve systems, workflows, and data integrity
• Continuously monitor intent signals, engagement data, and behavioral patterns to refine and optimize lead and account scoring mechanisms

Data, Reporting & Attribution

• Build and maintain robust reporting frameworks across campaigns, channels, and funnel stages
• Analyze performance and translate data into actionable insights (e.g., messaging, targeting, budget allocation)
• Partner with Finance to understand and optimize CAC, ROI, and channel efficiency
• Drive a culture of experimentation and measurable impact across all marketing efforts

About You

• 3–6 years of experience in demand gen, ABM, or growth marketing roles at a B2B SaaS company
• AI-fluent across your workflow — you use ChatGPT, Claude, and the like to research accounts, surface signals, draft campaigns, and ship faster
• Deep, hands-on (not managing an agency) experience with modern GTM tools:
  • CRM: HubSpot, Salesforce
  • Ads & ABM: LinkedIn Ads, Facebook Ads, Google Ads, 6Sense, Demandbase, Influ2
  • Data & prospecting: Clay, ZoomInfo
  • Email: HubSpot, Marketo
  • Outbound tools: Lemlist, Outreach, Amplemarket, Hey Reach
  • Design & web: Canva, Figma, Webflow
  • Sales intelligence: Gong, Sybill (or similar)
• Must be based in NYC (3 days/week in our FiDi office)

What you'll get

• The opportunity to build and own a high-impact ABM and demand gen engine from an early stage
• Direct exposure to leadership and the ability to shape Teleskope’s growth trajectory
• Fast career growth in one of the most exciting markets (AI + data security)
• A beautiful office in NYC’s Financial District, with breakfast and snacks provided daily, and weekly catered lunch
• Flexible vacation and work-from-home days
• Competitive salary and meaningful equity
• Health, vision, dental, 401k and more benefits, heavily subsidized by Teleskope