CRO Specialist

What You’ll Do

• Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints.
• Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team.
• Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals.
• Maintain a prioritized CRO backlog tied to business outcomes, not idea volume.
• Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel.
• Build and ship experiments directly in Webflow.
• Design, launch, and analyze experiments in Statsig.
• Translate experiment results into actionable insights and clear recommendations for stakeholders.
• Stay abreast of industry trends and best practices in the CRO space. Continuously seek opportunities to enhance the patient and advocate experience through innovative strategies and technology.
• Help evolve Solace’s experimentation culture by improving frameworks, documentation, and decision-making standards.

What You Bring to the Table

• 3–4 years of hands-on CRO experience, ideally in a lead-gen or sales-assisted funnel.
• Experience collaborating with cross-functional partners (e.g., product, design, analytics) to deliver seamless, high-impact tests.
• Ability to uncover patient needs through qualitative research and turn those insights into experiments that improve the patient journey.
• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.
• Strong understanding of A/B testing, experimentation design, and statistical significance.
• Proficiency in Webflow, with the ability to independently build and iterate.
• Familiarity with experimentation tools such as Statsig (or similar).
• Comfort collaborating in design tools like Figma.
• Strong organizational skills and the ability to manage multiple tests simultaneously.
• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.