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SweepSweepNew York, NY

AI Growth Marketing Manager

Owns end-to-end growth marketing initiatives including campaigns, customer advocacy, webinars, email nurture, and sales alignment to drive pipeline and revenue in B2B SaaS. Requires 5+ years experience, hands-on HubSpot/Salesforce proficiency, and strong execution skills.

110k – 140k/yr
Hybrid5+ YOEGrowth Marketing

About the role

Responsibilities

Campaigns & Brand Awareness

  • Build and execute integrated campaigns across channels (product launches, content, demand gen)
  • Launch creative, high-impact campaigns that break through the noise
  • Test unconventional tactics (partnerships, activations, community, guerrilla)
  • Turn trends and insights into timely campaigns that drive visibility and pipeline
  • Continuously experiment with new channels, messaging, and formats

Customer & Partner Marketing

  • Build and scale customer advocacy programs (case studies, references, reviews, referrals)
  • Turn customer insights into compelling content (blogs, videos, etc.)
  • Execute co-marketing campaigns and programs with partners
  • Support partner content, collateral, and joint initiatives

Webinars & Content

  • Own webinars end-to-end (content, speakers, promotion, execution)
  • Drive registration, attendance, and post-event engagement
  • Create sales and marketing collateral and campaign content
  • Create website content as needed

Email Marketing & Nurture

  • Own email marketing strategy, execution, and performance (HubSpot)
  • Build and optimize nurture programs across the funnel
  • Develop segmentation, targeting, and personalization to improve engagement
  • Continuously test and refine messaging, cadence, and conversion

Sales Alignment & Pipeline

  • Partner with Sales and BDRs to drive meetings and pipeline
  • Build outbound and inbound plays that convert

Reporting & Optimization

  • Track performance and pipeline impact in Salesforce
  • Continuously optimize programs based on data

AI, Experimentation & Scale

  • Use AI to accelerate content creation, campaigns, and research
  • Test new tools, channels, and ways of working
  • Automate workflows and improve speed and efficiency
  • Experiment constantly to unlock new growth opportunities

Requirements

  • 5+ years of experience in B2B SaaS marketing (ideally in the Salesforce ecosystem)
  • Proven ability to execute across brand and demand generation
  • Strong writing and storytelling skills
  • Experience running webinars, campaigns, and email marketing programs
  • Hands-on experience with HubSpot
  • Hands-on experience with Salesforce (reporting, dashboards, pipeline tracking)
  • Experience working closely with Sales and BDR teams
  • Comfortable operating in ambiguity and shifting priorities
  • Strong project management and execution skills
  • Confident presenter and communicator

Nice-to-Haves

  • Experience with creating videos and running Youtube ads

Compensation

  • Annual salary: $110,000—$140,000 USD
  • Equity components
  • Variable incentives
  • Healthcare, dental, vision, 401(k) with matching, flexible PTO, team outings

Skills

HubSpotSalesforceAIEmail MarketingWebinarsDemand GenerationB2B Saas MarketingCampaign ManagementCustomer AdvocacyPartner Marketing

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