Marketing Manager, Growth Marketing

Role Responsibilities

• Own marketing strategy and execution for one or more business verticals, serving as the primary marketing partner to business, product, and growth stakeholders.
• Act as the subject matter expert for your assigned vertical(s), developing a deep understanding of customer behavior, business performance, competitive dynamics, and growth opportunities.
• Develop integrated marketing campaigns spanning lifecycle, paid, organic, in-app, and brand channels.
• Translate business priorities into measurable marketing initiatives tied to user adoption, engagement, retention, and revenue growth.
• Build messaging frameworks and campaign narratives that communicate product value and drive user action.
• Partner with Product, Growth, Brand Experience, Lifecycle, Creative, and Analytics teams to bring campaigns to market.
• Manage campaign timelines, stakeholder communication, and cross-functional execution to ensure successful delivery.
• Design and execute testing strategies across messaging, placements, audience targeting, offers, and campaign structure.
• Analyze campaign and business performance data to identify insights, opportunities, and optimization plans.
• Identify opportunities to improve campaign performance through testing, experimentation, and data-driven decision-making.
• Support the development of marketing processes, best practices, and operational efficiencies across the team.
• Leverage AI tools, automation, and marketing technology platforms to improve marketing effectiveness and execution speed.
• Contribute to a culture of collaboration, experimentation, accountability, and continuous improvement.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, brand marketing, or related marketing roles.
• Proven experience managing integrated marketing campaigns from strategy through execution and measurement.
• Demonstrated ability to drive measurable business outcomes through marketing initiatives.
• Experience partnering cross-functionally with Product, Growth, Creative, Analytics, and Business stakeholders.
• Strong communication, stakeholder management, and organizational skills.
• Strong analytical mindset with the ability to use data and experimentation to inform decision-making.
• Experience working in fast-paced, high-growth environments.
• Familiarity with lifecycle platforms, CRM systems, analytics tools, project management systems, and marketing automation platforms.
• Comfort leveraging AI tools and workflow automation to improve marketing efficiency and campaign execution.

Compensation and Benefits

• Base salary range: $110,684-$130,217.
• Equity in Fetch for full-time employees.
• 401k Match: Dollar-for-dollar match up to 4%.
• Comprehensive medical, dental and vision plans for employees and pets.
• $10,000 per year in education reimbursement.
• Employee Resource Groups and Inclusion Council participation.
• Flexible PTO, 9 paid holidays, and year-end week-long break.
• 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers.
• $2,000 Calvin Care Cash incentive for new family members.
• Flexible work environment with hardware and software support for remote work.