Customer First GEO Content Specialist

Responsibilities

Content Optimization

• Execute strategies for structuring and optimizing content to improve retrievability by large language models (LLMs).
• Develop and refine machine-parsable content blocks aligned with semantic density and emerging AI answer formats.
• Structure content using Schema.org and JSON-LD best practices for LLM visibility while maintaining brand and quality standards.
• Identify opportunities by reviewing GEO prompt data, analyzing competitors, and assessing business content needs.

GEO Knowledge and Application

• Maintain working knowledge of LLM functionality, relevant KPIs, and content-related Generative Engine Optimization (GEO) best practices.
• Apply concepts including vector embeddings, retrieval-augmented generation (RAG), grounding, chunks, passages, and citations.
• Stay current on GEO, Answer Engine Optimization (AEO), AI Optimization (AIO), and organic visibility trends.

Data and Workflow

• Use data-driven methods to execute content tasks and identify performance trends.
• Collaborate with Customer First teams to publish optimized content effectively.
• Manage assigned content tasks while meeting deadlines and quality standards.
• Use AI in content analysis, editing, and production workflows to improve efficiency and output.
• Track and analyze SEO and GEO KPIs for Customer First subdomains and provide optimization insights and recommendations.

Requirements

• 2+ years of professional experience in SEO and content strategy, focused on content optimization and/or development.
• Understanding of how content is evaluated by LLMs and modern search-ranking algorithms.
• Familiarity with GEO concepts and the role of LLMs in search.
• Working knowledge of SEO platforms such as STAT, SEMrush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, and Profound.
• Proficiency in data analysis and gathering insights for content output and performance tracking.
• Strong communication skills and the ability to clearly articulate content requirements and results.
• Experience with HTML, Salesforce Experience Builder, or similar enterprise-level systems.

Nice to Have

• Background in post-sales roles, Identity and Access Management (IAM), B2B marketing, SaaS, or cybersecurity.

Compensation and Benefits

• Annual base salary range in Canada: $73,000–$100,100 CAD.
• Equity, where applicable, bonus, and benefits including health, dental, and vision insurance, RRSP matching, healthcare spending, telemedicine, and paid leave, including PTO and parental leave, according to applicable plans and policies.