Lead Product Marketing Manager - Verticals

Responsibilities

• Set the vertical portfolio strategy through business cases, opportunity sizing, segmentation, and investment priorities.
• Own the vertical business scorecard, including pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
• Develop deep expertise in financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscapes across priority industries.
• Translate market evidence into product requirements and influence the product roadmap.
• Build industry-specific, cross-product narratives spanning cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation.
• Own end-to-end go-to-market strategy, including ICP, audience, positioning, claims, proof, channels, launches, sales motions, and adoption plans.
• Lead market-facing programs such as webinars, customer sessions, partner events, field events, advisory groups, and executive conversations.
• Create workflow-based sales narratives, sales plays, competitive guidance, proof points, and demos.
• Establish an operating cadence across Product, Growth, Sales, Marketing, Partnerships, and Finance.
• Build customer and partner feedback loops with finance leaders, operators, ERP and implementation partners, associations, and sellers.
• Create a repeatable verticalization playbook from market signal through product requirements, GTM packaging, measurable growth motions, and scaled investment.

Requirements

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
• Experience building GTM strategy for a specific industry or workflow-heavy market, with a strong perspective on verticalization.
• Deep familiarity with at least one of construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
• Experience influencing product strategy using customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns from audience definition and briefing through execution, measurement, and iteration.
• Strong data literacy, including interpreting pipeline, conversion, win rate, attach, adoption, and channel performance.
• Exceptional written and verbal communication for executive business cases, market narratives, and customer-facing sales plays.
• Ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without formal authority.
• High agency and comfort with ambiguity.
• Fluency with AI tools for research, analysis, writing, and operating workflows.

Nice to Have

• Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
• Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
• Experience marketing a multi-product platform.
• Relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.
• Experience building a PMM or industry-marketing function from the ground up.

Compensation and Benefits

• ATS-listed annual salary range: $190,000–$260,000.
• Flexible PTO.
• Centralized home-office equipment ordering.
• Health and wellness stipend.
• Budget for intra-office travel.
• Weekly coffee stipend.
• United States employees receive 100% medical, dental, and vision coverage for themselves, with partial dependent coverage.
• One Medical annual membership.
• 401(k) with employer match while employed by Ramp.
• Fertility HRA of up to $10,000 per year.
• Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay.
• Pet insurance, in-office perks, and relocation support to NYC or SF as needed.