Owns Baseten’s enterprise and industry go-to-market strategy, building vertical sales kits, deal playbooks, buyer enablement, and onboarding for technical sellers. The role requires 6+ years in product or solutions marketing and the ability to translate AI infrastructure concepts for technical and business stakeholders.
190k – 220k/yr
Hybrid6+ YOEProduct Marketing
About the role
Responsibilities
Enterprise Deal Playbook & Buyer Enablement
Build the enterprise deal playbook and full bill of materials, including pricing guides, one-pagers, TCO/ROI guides, landing pages, and event and field collateral mapped to every stage of the buyer journey.
Create a system for keeping sales assets current, with clear ownership, last-updated dates, and a refresh cadence.
Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences.
Vertical GTM & Industry Go-to-Market Kits
Build vertical sales kits and ICP and positioning frameworks for priority industries.
Own industry-specific landing pages, messaging, and TCO guides for larger enterprise targets.
Design and help launch ABM experiments in partnership with demand generation.
Industries AE Enablement & Onboarding
Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and refreshable asynchronous content.
Build sales playbooks tied to real customer examples and package assets into an AE-ready enablement motion covering first calls, competitive deals, legal/finance/procurement, TCO/ROI, and self-hosted deployments.
Partner with the industries team to keep onboarding and enablement grounded in sellers' needs.
Requirements
6+ years of experience in product marketing, solutions marketing, or a related go-to-market function, ideally at a technical or infrastructure company.
Experience building enterprise or vertical go-to-market motions, including ICP definition, buyer journey mapping, and full-funnel sales collateral.
Ability to translate technical infrastructure concepts such as inference, self-hosted deployment, and TCO/ROI into narratives for technical buyers and non-technical stakeholders.
Track record designing and running sales enablement or onboarding programs for technical sellers.
Strong cross-functional coordination skills across sales, customer marketing, demand generation, and executive teams.
Comfortable owning both strategy and execution, including landing pages, decks, one-pagers, and written content.
Ability to thrive in ambiguity and build an enterprise motion from a blank slate.
Nice-to-haves
Experience in, or ability to quickly learn, financial services, manufacturing/industrial, or health/life sciences.
Experience running or contributing to a Customer Advisory Board or executive champion program.
Familiarity with AI/ML infrastructure, inference, or developer tools.
Experience partnering with technology partners on co-marketing or joint events.
Compensation & Benefits
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employees and dependents.
Flexible PTO, including a company-wide Winter Break when offices are closed from Christmas Eve through New Year's Day.
Paid parental leave.
Fertility and family-building stipend through Carrot.
Company-facilitated 401(k).
Exposure to a variety of ML startups and opportunities for learning and networking.
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