Product Marketing Manager

What You'll Do

• Own product messaging and positioning for Plenful's 340B suite, ensuring Sales, CS, and BDRs always have accurate, resonant messaging tailored to pharmacy directors, compliance officers, and health system operations leaders.
• Lead the development of 340B-focused content across the full buyer journey: sales decks, battlecards, 1-pagers, case studies, blog posts, whitepapers, and objection-handling guides.
• Drive sales enablement for the 340B solution: developing training materials, hosting regular sales trainings, and maintaining a current, accessible library of GTM assets.
• Own customer marketing for 340B: sourcing proof points from CS, developing case studies, and producing expansion-focused content that deepens product adoption and supports retention.
• Support partner marketing efforts alongside the Head of Marketing: contributing co-branded content, partner-facing collateral, and joint GTM materials that bring our strategic 340B partnerships to market effectively.
• Support product launch communications for 340B feature releases: from internal rollouts and sales training to external-facing content and customer comms.
• Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences targeting 340B buyers.
• Co-own 340B-themed webinar content and narratives with the Head of Marketing, helping craft compelling programming that drives awareness and pipeline.

Who You Are

• 4-6 years of experience in B2B marketing, with a focus on product marketing and/or content marketing. Healthtech or pharmacy experience is strongly preferred; familiarity with 340B compliance, pharmacy revenue cycle, or adjacent regulated workflows is a significant plus.
• Proven ability to write high-impact product content with a strong instinct for clarity, voice, and buyer empathy.
• Proficiency in Claude, can speak to proven AI projects that have amplified PMM work, harnessed sales/market insights, and created value for the broader org.
• Experience supporting a sales-led growth motion and partnering closely with GTM teams on training, enablement, and storytelling.
• Strong learning agility: you pick up new industries, buyer personas, and technical concepts quickly and can translate them into messaging that resonates.
• A self-starter who thrives in fast-moving environments and knows how to prioritize, execute, and ship quality work on deadline, with limited oversight.
• Familiarity with tools like HubSpot and CMS platforms preferred (Plenful.com is built on Webflow).

Plenful Perks

• Great benefits include unlimited PTO, health insurance, meal stipend, health & wellness stipend, team offsites, 401K matching, and stock options.