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Mntn

Email Marketer

Drives email marketing strategy by executing campaigns, optimizing automations and A/B tests, managing subscriber segmentation, and ensuring compliance. Requires 4+ years experience with ESPs like Marketo, HTML/CSS, and data analysis for revenue growth and retention.

United StatesPerformance MarketingRemote4+ YOE
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About the role

Responsibilities

  • Execute end-to-end email marketing campaigns, including strategy, briefing, deployment, and post-send analysis.
  • Develop and optimize automated triggers and drip sequences for onboarding, cart abandonment, and win-back flows to enhance customer retention.
  • Conduct A/B tests on subject lines, creative layouts, CTAs, and send times to maximize open rates and click-through rates.
  • Segment and manage the subscriber database to deliver personalized content based on user behavior, purchase history, and demographics.
  • Monitor sender reputation, manage list hygiene, and ensure compliance with CAN-SPAM, CASL, and GDPR regulations.
  • Collaborate with Design and Copy teams to maintain brand voice consistency.
  • Partner with Data teams to ensure seamless API and CRM integrations.

Success Metrics

  • Growth in attributed revenue from the email marketing channel.
  • Reduction in unsubscribes and bounce rates through improved targeting.
  • Implementation of dynamic content or AI-driven personalization tools.
  • Increased engagement metrics, including open rates and click-through rates.

Requirements

  • 4+ years of experience executing email marketing campaigns, including strategy, briefing, deployment, and post-send analysis.
  • Proven experience with enterprise-level ESPs such as Inflection, Intercom, or Marketo.
  • Ability to translate complex data sets into actionable insights and weekly performance reports.
  • Working knowledge of HTML/CSS in email environments to troubleshoot rendering issues.
  • Experience managing a high-volume promotional calendar while balancing brand equity and conversion goals.
  • Strong attention to detail and commitment to QA processes, including broken-link checks and mobile rendering validation.
  • Strategic thinking and problem-solving skills with a results-oriented mindset.

Skills

Email Service ProvidersEspsInflectionIntercomMarketoHTMLCSSA/B TestingEmail SegmentationCrm IntegrationsAPI IntegrationsEmail AutomationDrip CampaignsList HygieneCan-Spam ComplianceData Analysis

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