Senior Digital Marketing Manager

What You’ll Do

Digital Demand Generation Strategy & Pipeline Execution

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
• Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.

Content Strategy & Execution

• Own the strategy and execution of digital content programs designed to drive pipeline, including:
  • Long-form and thought leadership content targeting developer and enterprise buyer audiences
  • Campaign-specific content assets that support awareness, consideration, and deal acceleration
  • Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
  • Always-on content programs aligned to product, campaign, and GTM priorities
• Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.

Integrated Campaign Orchestration (Content + Digital + ABM)

• Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:
  • Content-led nurture and re-engagement programs
  • Account-based content plays targeting priority enterprise accounts
  • Digital amplification of content assets, events, and product moments
  • Paid media support where it accelerates content reach and pipeline impact
• Ensure content programs support the full funnel — from first discovery to deal acceleration.

Sales Partnership & Account-Based Content

• Work closely with sales leaders and SDR teams to:
  • Identify content gaps that are slowing deal progression and build assets to close them
  • Build account-specific content engagement programs that support pipeline creation and acceleration
  • Surface content engagement signals to sales for timely, relevant outreach
• Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.

Lifecycle & Conversion Optimization

• Own the digital content journey from acquisition through to pipeline conversion:
  • Optimize content experiences, landing pages, and digital flows for engagement and conversion
  • Build and refine content-led nurture programs that move prospects through the funnel
  • Partner with product and growth teams to connect content engagement to PLG activation
• Identify and close drop-off points across the digital funnel with a test-and-learn mindset.

Performance & Pipeline Accountability

• Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic.
• Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.
• Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions.
• Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.

About You

Experience

• 7–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
• Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
• Experience operating across both PLG and SLG go-to-market models.
• Strong background in content strategy, campaign execution, and marketing automation platforms.
• Track record of building and optimizing integrated content programs in close partnership with sales.

Skills & Approach

• Thinks in terms of pipeline, accounts, and revenue.
• Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage.
• Comfortable operating across strategy and hands-on execution — can set the vision and run the programs.
• Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results.
• Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.

Compensation

Base salary: $150,000 - $180,000, plus competitive equity package. Actual compensation based on skills, qualifications, and experience.