Senior Campaign Manager, Global Campaigns

What we're looking for

• 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology
• Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline, adoption, and revenue impact
• Strong experience leading cross-functional initiatives, including programs that bring new products or capabilities to market
• Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them
• Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion
• Strong analytical and decision-making skills with the ability to balance experimentation, data, and strategic judgement
• Ability to deliver clear recommendations and influence decisions across all levels of the organization
• Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy

What you can expect

Growth Marketing Leadership in a Fast Paced, Test and Learn Environment

• Own enterprise marketing sourced pipeline generation goals through campaign strategy, audience development, and programs
• Partner with Solution Marketing to define new logo ICP and target customers, priority use cases, and demand hypotheses
• Translate product strategy into clear value focused market narratives, demand generation plans, and activation programs

Demand Creation & Market Activation

• Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth
• Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability
• Test new campaigns, plays, and routes to market that drive meaningful impact
• Track and report regularly on marketing performance; work with early indicators of traction, learn quickly, and iterate based on results

Cross-Functional Partnership

• Partner with Performance & Paid Media, Growth Web, and Field Marketing to build omni-channel programs
• Work with Solution Marketing to shape positioning, messaging frameworks, and proof points
• Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
• Align closely with Sales to enable early pipeline generation and refine qualification and messaging based on real-world feedback

What success looks like

• Pipeline creation and sales engagement driven by marketing-led initiatives
• Clear, validated positioning and messaging that drives scalable growth
• Strong alignment between Solution Marketing, Sales, and Marketing on target customers and GTM approach
• Development of an always-on campaign engine that consistently delivers pipeline while enabling flexibility and testing
• Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle

Compensation

• USA-based roles: $150,000–$218,000 USD base salary + benefits, equity, and incentive programs
• Canada-based roles: $147,000–$213,000 CAD base salary + benefits, equity, and incentive programs