Skip to content
Underdog FantasyUnderdog FantasyUnited States

Senior Manager, User Acquisition

Own paid search and programmatic UA strategy for a high-growth sports app, with deep expertise in Google UAC, Apple Search Ads, DSPs, and MMP attribution. Lead testing, partner management, and performance optimization toward LTV and pROAS targets.

150k – 185k
Remote7+ YOEGrowth Marketing

About the role

Responsibilities

  • Own strategy, execution, pacing, and optimization across paid search and programmatic channels
  • Manage Google UAC as primary channel; also run Apple Search Ads, rewarded networks, and managed-service DSPs (Unity, Tapjoy)
  • Serve as in-house expert on Google's app campaign ecosystem: bidding strategy, audience signals, campaign structure
  • Manage partner relationships across search and programmatic; hold DSP and network reps accountable to performance
  • Lead testing roadmap for search and programmatic channels; evaluate and onboard new partners
  • Translate MMP and backend data into performance narratives, budget recommendations, and executive-ready reporting
  • Work with Analytics and Data Science to validate attribution, forecast, and optimize toward LTV and pROAS targets
  • Partner with Creative and Growth leadership on channel-specific creative concepts and feedback loops
  • Monitor competitive UA activity, ad trends, and industry innovation
  • Support budget forecasting, channel planning, and monthly business reviews
  • Manage and develop a direct report over time

Requirements

  • 7+ years of hands-on UA experience with heavy focus on paid search and programmatic channels
  • Deep fluency in Google Ads and Google UAC (app campaign structure, Smart Bidding, Performance Max, audience signal strategy, creative best practices)
  • Hands-on experience with Apple Search Ads at scale
  • Experience with DSPs (Moloco, Liftoff) and video ad networks (Unity Ads)
  • Exceptional MMP experience (Adjust, AppsFlyer, or Singular) including validating attribution paths and troubleshooting discrepancies
  • Highly analytical with ability to synthesize performance data into clear narratives and actionable recommendations
  • Background in gaming, fintech, sports betting, or high-growth consumer app
  • Strong experience building and owning a robust testing roadmap and onboarding new partners
  • Comfortable managing a direct report and providing direction on campaign execution and optimization

Nice-to-Haves

  • Prior experience at a startup that scaled quickly or reached unicorn status
  • Experience implementing and/or building AI solutions for UA efficiency
  • SQL or BI tool familiarity (Sigma, Looker, Tableau)

Skills

Google AdsGoogle UacApple Search AdsDspsMolocoLiftoffUnity AdsAdjustAppsflyerSingularMmpSQLLookerTableauSigma

Similar roles

Growth Marketing jobs
RentSpree

Sr. Growth Marketing Manager, Website & Conversion Optimization

RentSpreeSeattle, WA

Own RentSpree.com end-to-end: strategy, CRO experimentation, conversion funnel, and web design/dev team. Drive measurable improvements in signups and revenue through data-driven website optimization.

150k – 175k
Hybrid5+ YOEGrowth Marketing
1Password

Senior Campaign Manager, Global Campaigns

1PasswordUnited States

Own integrated global campaign strategy to drive new logo demand and cross-sell expansion for 1Password. Partner with Solution Marketing, Product Marketing, and Sales to translate positioning into pipeline-generating programs while leveraging AI agents to scale execution.

150k – 218k
Remote8+ YOEGrowth Marketing
Metropolis

Senior Manager, Growth Marketing

MetropolisNew York, NY

Lead growth marketing initiatives by developing positioning, messaging, and GTM materials while planning high-touch customer events and supporting sales enablement for a B2B tech platform.

150k – 165k
On-site6+ YOEGrowth Marketing
Mirage

Lifecycle Marketing Lead

MirageNew York, NY

Own and scale end-to-end lifecycle marketing programs for an AI-native video platform, driving onboarding, conversion, retention, and winback across mobile and web. Requires 7+ years of experience building lifecycle programs at a software or subscription business, expert Iterable proficiency, and strong analytical skills.

150k – 180k
On-site7+ YOEGrowth Marketing
Talkiatry

Senior Manager, Organic Growth

TalkiatryNew York, NY

Executes organic growth initiatives in SEO, AI-driven search, and discovery platforms, managing content, technical optimizations, and cross-team delivery to drive patient acquisition. Requires 6+ years in growth marketing with hands-on SEO/AEO tool experience.

150k – 185k
Hybrid6+ YOEGrowth Marketing