Sr. Growth Marketing Manager, Website & Conversion Optimization

What You'll Do

• Own RentSpree.com end to end: site strategy, information architecture, page experience, and the roadmap across homepage, product pages, pricing, signup flows and more.
• Build and run the CRO program: own the full web experimentation backlog including A/B and multivariate tests, landing page optimization, and signup flow improvements from hypothesis through rollout and analysis.
• Own the visit-to-signup funnel: define metrics, find drop-offs, and ship fixes. Accountable for website conversion as a number.
• Partner with Growth Marketing so the site reinforces paid acquisition, SEO, and lifecycle strategies, and landing pages convert the traffic those channels earn.
• Manage the web design and development team: own the vendor or in-house relationship, set priorities, and run the website roadmap and backlog.
• Connect work to business outcomes, driving measurable improvements in conversion and overall revenue.

Skills You Bring

• 5+ years in web strategy, CRO, or digital marketing, including clear ownership of a high-traffic marketing website.
• Strong grasp of conversion fundamentals: funnel design, landing page strategy, form optimization, page speed, and SEO/AEO basics.
• Strong website UI/UX instincts and copywriting that converts: spot why a page underperforms and write the fix.
• Ability to self-serve analytics (GA4, Amplitude/Mixpanel, Looker/Tableau, heatmap and session replay tools) and turn data into action.
• Comfort partnering with growth and marketing, product, design, engineering, and data to ship fast, iterative improvements.
• Hands-on experience using AI for growth workflows, personalization, experiments, or page variations.
• Excellent communicator who can influence cross-functional teams and drive clarity around priorities.

Qualities You Practice

• Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes.
• Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency.
• Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better.
• Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next.
• Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple.
• Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together.
• AI is a core skill. Use AI tools to move faster and think sharper.

Compensation & Benefits

• $150-175k base salary.
• Equity.
• Health coverage from day one: Medical, dental, and vision. HSA/FSA options. Headspace Care+, gym discounts.
• Life and disability coverage, plus a SIMPLE IRA with company match.
• Flexible vacation, 11 holidays a year, plus 3 recharge days.
• Reimbursed weekly team lunches, game nights, and events.
• Recognition program with Sprees and S.P.R.E.E. Awards.
• Business expense allowance and internet reimbursement.
• Parental leave and fertility benefits.
• Legal benefits and tax support through RocketLawyer.
• Company-sponsored Orca card for public transit (Seattle HQ).