Growth Marketing Manager
Hands-on Growth Marketing Manager to own paid channels and website, scale spend to $1M+/month, and drive pipeline for an AI search engine startup.
About the job
Responsibilities
- Running and optimizing campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X, managing budgets, testing creative, and driving down CAC week over week.
- Owning exa.ai as a conversion surface by shipping landing pages, running A/B tests, fixing funnel leaks, and building pages specific to verticals, personas, and use cases.
- Managing the paid media agency relationship: setting priorities, reviewing performance, deciding what stays outsourced vs. comes in-house as scale.
- Scaling campaigns from self-serve developers to large enterprise buyers.
- Testing 10+ new ad concepts per week across channels, working with designers and creative partners to iterate on what's converting.
- Standing up new channels (programmatic, podcast ads, CTV) as core channels are proven out and spend expands.
- Building the growth model and dashboards, tying every dollar to pipeline contribution, ACV influence, and win rate.
Requirements
- Channel operator with hands-on experience managing campaigns in-platform (Google Ads, Meta Ads Manager).
- Web-fluent with ability to ship landing pages quickly, run rigorous A/B tests, and work with the modern web stack.
- AI-native mindset using latest AI tools to automate and accelerate work.
- Analytically rigorous with experience measuring incrementality and statistical significance.
- Creative marketer who ideates new campaigns, creative angles, and copy for technical and enterprise buyers.
- Comfortable with ambiguity and building programs from zero; high grit and hunger.
- Excited to advocate for Exa and building perfect search.
Skills
Google Ads, Meta Ads Manager, Tiktok Ads, Linkedin Ads, Conversion Tracking, A/B Testing, Landing Page Optimization, Attribution, Budget Management, Creative Testing
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