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Broccoli AIBroccoli AILehi, UT

SDR Manager

Leads and scales an outbound SDR team, owning pipeline generation, coaching, recruiting, onboarding, and performance management. The role requires SaaS sales leadership experience, strong outbound expertise, and hands-on work in the Lehi office.

130k – 170k/yr
On-site5+ YOESales Development

About the role

Responsibilities

  • Lead, coach, and develop a team of 8–10 SDRs, owning day-to-day performance, career development, and quota attainment.
  • Own outbound pipeline generation, forecasting meetings and opportunities weekly, and reporting results to sales leadership.
  • Establish and enforce activity and quality standards across calls, emails, and social outreach.
  • Run daily call blocks, live coaching, and weekly one-on-ones focused on measurable skill development.
  • Build and refine outbound sequences, talk tracks, and objection-handling frameworks for the home services market.
  • Own SDR onboarding and ramp to full productivity within a defined ramp window.
  • Recruit, interview, and hire SDRs while developing a talent bench for promotion into AE roles.
  • Own SDR-to-AE handoffs, including meeting qualification, opportunity hygiene, and pipeline-quality feedback loops.
  • Use call data and AI roleplay tooling to identify patterns and improve connect, meeting-held, and opportunity-conversion rates.
  • Administer and refine the SDR compensation plan.
  • Establish and track KPIs for outbound success.

Requirements

  • 1–2+ years managing an SDR or BDR team, with a record of achieving team pipeline targets.
  • SaaS sales experience.
  • Prior success as an SDR or AE, with the ability to coach live calls.
  • Proficiency with HubSpot and modern outbound tooling; Nooks experience is a plus.
  • Experience building or refining outbound sequences, cold-call talk tracks, and objection-handling frameworks.
  • Experience hiring, onboarding, ramping, and managing performance issues for SDRs.
  • Analytical mindset with comfort using pipeline and activity data to guide coaching decisions.
  • High accountability and willingness to set and enforce rigorous performance standards.
  • Ability to work autonomously in a fast-moving startup environment.
  • Based in Utah and able to work from the Lehi office five days per week.

Nice to Have

  • Experience selling into home services, trades, or SMB/mid-market markets.
  • Nooks experience.

Compensation

  • OTE: $130,000–$170,000.

Skills

SaaSHubSpotnooksOutbound Salessales developmentCold Callingsales sequencesObjection Handlingpipeline forecastingcall coachingai roleplaysales compensation

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