Head of Field & Executive Marketing

What You'll Do

Develop our field & executive marketing strategy

• Define the strategy for how Nooks uses high-touch experiences to drive awareness, pipeline, customer engagement, and enterprise growth.
• Build the right portfolio of first-party programs, executive engagement, account-based experiences, community initiatives, and strategic third-party investments.
• Make thoughtful investment decisions based on business impact, audience fit, and strategic priorities vs. tradition or industry convention.
• Ensure every program has a clear business objective and measurable success criteria.

Build enterprise relationships

• Partner closely with Sales to develop account-based marketing programs that create meaningful engagement with enterprise prospects and buying committees.
• Design executive engagement strategies that deepen relationships with senior Revenue, Sales, and RevOps leaders.
• Create high-touch experiences that build trust, accelerate buying decisions, and strengthen long-term customer relationships.

Create unforgettable brand experiences

• Develop premium experiences that reflect the quality and ambition of the Nooks brand.
• Design immersive executive gatherings, customer experiences, hospitality programs, and flagship moments that attendees remember long after they're over.
• Raise the creative bar for how Nooks brings customers, prospects, partners, and industry leaders together.

Grow our customer community

• Expand engagement with our passionate SDR community while creating new opportunities to connect with enterprise decision makers.
• Develop the vision for a flagship annual Nooks customer conference or executive summit that becomes a must-attend event for the industry.
• Partner with Customer Success and Community Marketing to strengthen advocacy, customer engagement, and peer-to-peer connections.

Drive measurable business impact

• Partner closely with Demand Generation and Sales to create programs that generate new pipeline, accelerate active opportunities, and support customer expansion.
• Develop measurement frameworks that evaluate success across awareness, pipeline creation, pipeline acceleration, executive engagement, customer expansion, and community growth.
• Continuously optimize our portfolio based on performance, customer feedback, and evolving business priorities.

Build the foundation

• Lead and mentor a growing Field & Executive Marketing team.
• Build the operating model, planning processes, agency partnerships, and playbooks that enable the function to scale.
• Continuously experiment with new formats, technologies, and engagement strategies that differentiate Nooks in the market.

What You Bring

• 8+ years of experience in Field Marketing, Executive Marketing, Account-Based Marketing, Strategic Events, or related B2B growth marketing roles.
• Proven ability to develop field marketing strategies that drive measurable business outcomes, not just execute events.
• Strong understanding of enterprise buying motions and how in-person engagement can build trust, influence buying committees, and accelerate revenue.
• Experience partnering closely with Sales on account-based marketing and executive engagement strategies.
• Exceptional taste and attention to detail, with a passion for creating premium customer and executive experiences.
• Strong business acumen with the ability to make thoughtful investment decisions and align programs to measurable business outcomes.
• Experience leading cross-functional initiatives across Marketing, Sales, Customer Success, and Executive Leadership.
• Excellent operational and project management skills, with the ability to manage multiple complex programs simultaneously.
• A creative builder who enjoys designing new playbooks, testing new ideas, and continuously raising the bar.