Director, Demand Generation

What You'll Do

• Own demand generation strategy and performance: Lead and shape Rad AI’s full-funnel demand generation plan, connecting business priorities, budget and pipeline goals.
• Lead integrated campaigns: Develop and execute programs across paid social, search, retargeting, email, webinars, partner channels and targeted account-based programs.
• Partner with Marketing Operations: Define campaign requirements, audience logic, scoring, routing, attribution and reporting needs. Maintain enough HubSpot fluency to validate setup and troubleshoot issues.
• Manage budget and channel performance: Allocate investment, manage agencies and make clear decisions about where to scale, adjust or stop spending.
• Analyze and optimize: Track funnel performance, test messaging and channels and turn data into actions that improve conversion and pipeline.
• Drive cross-functional execution: Align with Sales, RevOps, Product Marketing and Marketing Communications on priorities, handoffs and follow-up.
• Create operating discipline: Build clear plans, owners, milestones and deadlines. Communicate risks early, close loops and ensure campaigns move from strategy to launch.

Who We’re Looking For

• 10+ years of experience in demand generation, growth marketing or performance marketing, with a proven record of driving qualified pipeline in B2B SaaS.
• Experience marketing into health systems or other complex healthcare organizations, with a strong understanding of multi-stakeholder buying cycles.
• Proven ability to set strategy and personally execute integrated campaigns across paid, email, webinars, partner channels and account-based programs.
• Strong ABM experience, including audience selection, buying-committee engagement, Sales activation and account-level measurement.
• Strong HubSpot fluency across campaigns, workflows, lifecycle stages, scoring, attribution and reporting, with the ability to partner effectively with Marketing Operations.
• Analytical and commercial judgment, with the ability to connect marketing activity to conversion, opportunities, pipeline and revenue impact.
• Experience managing budgets, agencies and vendors with clear performance accountability.
• Strong operating discipline across multiple programs, deadlines and dependencies, with proactive communication and reliable follow-through.
• Ability to work independently, make decisions and keep work moving without waiting for perfect information.
• Strong cross-functional partnership skills across various organizational stakeholder groups.
• High bias for action and comfort operating in a fast-paced, build-from-scratch environment.

What Success Looks Like

• Demand generation plans consistently move from strategy into market.
• Campaigns launch on time with clear audiences, goals, owners and measurement.
• Marketing investment is focused on the accounts, audiences and programs most likely to generate qualified pipeline.
• Sales receives meaningful engagement with clear context and agreed-upon follow-up expectations.
• Campaign and funnel performance is visible, understood and acted upon.
• Risks and delays are communicated early, with a clear recommendation for how to proceed.
• Marketing Operations receives thoughtful, specific requirements and is not expected to define demand generation strategy.
• Leadership has confidence in both the results and the operational reliability of the demand generation function.

Benefits

• Comprehensive Medical, Dental, Vision & Life insurance.
• HSA (with employer match), FSA, & DCFSA.
• 401(k).
• 11 Paid Company Holidays.
• Flexible PTO policy.
• Annual company-wide offsite.
• Periodic team offsites.
• Annual equipment stipend.