Director, Demand Generation

Demand Generation Strategy & Market Leadership

• Own the strategy and performance of Storable’s demand generation engine for the self-storage vertical, driving qualified pipeline and revenue growth
• Build targeted demand generation programs tailored to the self-storage operator ecosystem, including independent operators, regional groups, and multi-location businesses
• Strengthen Storable’s brand presence and market leadership through integrated campaigns and industry engagement
• Maintain a deep understanding of the self-storage landscape, including customer pain points, competitor activity, and emerging market trends

Campaign Execution & Lifecycle Marketing

• Develop and execute multi-channel marketing programs across paid media, SEO, lifecycle marketing, digital campaigns, events, and partnerships
• Develop lifecycle marketing strategies that support new customer acquisition, product adoption, and cross-sell opportunities across Storable’s platform

Funnel Performance, Analytics & AI Innovation

• Improve funnel performance through continuous optimization of website conversion, landing pages, and digital buyer journeys
• Leverage marketing analytics and reporting to evaluate campaign performance, improve marketing ROI, and guide strategic decision making
• Identify opportunities to apply AI-powered marketing tools and predictive insights to improve campaign targeting, personalization, and demand capture

Cross-Functional GTM Alignment

• Partner closely with Sales leadership and Revenue Operations to align marketing initiatives with pipeline targets, sales priorities, and go-to-market strategy
• Partner with the Product organization to align product roadmaps with market-facing messaging, translating technical milestones into compelling demand generation narratives

Team Leadership & Industry Presence

• Lead and develop a high-performing demand generation team while fostering a culture of experimentation, accountability, and continuous improvement
• Own Storable’s strategic presence at trade shows and industry events, driving brand visibility, lead capture, and meaningful engagement with key operators and industry influencers

Required Competencies

• 8+ years of B2B marketing experience with a strong focus on demand generation, growth marketing, or pipeline development
• Proven success driving measurable pipeline growth in SaaS, enterprise technology, or subscription-based businesses
• Experience owning marketing-sourced or marketing-influenced pipeline targets and aligning marketing programs with revenue outcomes
• Strong expertise in digital demand generation including paid media, SEO, lifecycle marketing, email marketing, and events
• Experience implementing AI-powered marketing tools for campaign optimization, personalization, or predictive marketing analytics
• Experience partnering closely with Sales and Revenue Operations to optimize funnel performance and pipeline creation
• Strong analytical mindset with the ability to translate marketing data into actionable insights and strategic decisions
• Experience bridging the gap between product development and market-facing demand programs to ensure roadmap features translate into customer value
• Experience managing and developing high-performing marketing teams
• Excellent communication and leadership skills with the ability to influence cross-functional teams and senior stakeholders

Preferred Competencies

• Experience marketing to SMB or mid-market operators within vertical SaaS industries
• Familiarity with the self-storage, property technology, or operational SaaS sectors
• Experience building lifecycle marketing or account-based marketing programs in a growth-stage SaaS company